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If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off.

Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in approach.

The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI

Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it.

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple.

Join this webinar to learn how to maximize the value of your data for marketing, all while respecting user choice. The post How to Leverage Snowflake and OneTrust for Consent Management at Scale appeared first on MarTech.

Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust. The post Target’s DEI retreat: Inclusivity was never more than a marketing stunt appeared first on MarTech.

The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. The post Why most martech RFPs fail and how to get vendor selection right appeared first on MarTech.

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our “main thing” — like almost everything we push, preach, and practice as a brand hinges upon it.

One of my favorite examples of influence is in the 2004 film Mean Girls.When the girls at North Shore High School see “queen bee” Regina George wearing army pants and flip-flops, they decide to do the same. It’s absurd but also entirely realistic.

The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going. The post AI adoption in CX is rising, but implementation challenges remain appeared first on MarTech.