Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing Explore key Marketing Trends 2025 in this guide. From AI and hyper-personalization to the resurgence of brand marketing, learn how to adapt your strategies for success as a CMO.

Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject.

Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request.

Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right. The post Why syncing email and SMS is critical to marketing success appeared first on MarTech.

Proven strategies to retain high-intent shoppers and boost repeat purchases from our expert-led Shopify experts.

Weekend Favs December 7th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound inte...

One tiny little layout change netted us an almost 20% increase in on-page conversions.

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech.

The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.

"Just GPT it" is all the rage right now.

Weekend Favs November 23rd written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound int...

It's easy for customers to get frustrated at handoffs between different AI tools and to human service agents. The post 6 steps to help improve your customer experience with AI appeared first on MarTech.