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The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

by Latinos MediaSyndication

Jan 01, 1970

One tiny little layout change netted us an almost 20% increase in on-page conversions.

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GenAI must win consumer trust if it is going to transform search marketing

by Latinos MediaSyndication

Jan 01, 1970

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, The post GenAI must win con...

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Google faces £7 Billion UK class action over search monopoly

by Latinos MediaSyndication

Jan 01, 1970

The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.

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HubSpot's Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving 'Dead' Marketing Channels

by Latinos MediaSyndication

Jan 01, 1970

"Just GPT it" is all the rage right now.

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Weekend Favs November 23rd

by Latinos MediaSyndication

Jan 01, 1970

Weekend Favs November 23rd written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful ...

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6 steps to help improve your customer experience with AI

by Latinos MediaSyndication

Jan 01, 1970

It's easy for customers to get frustrated at handoffs between different AI tools and to human service agents. The post 6 steps to help improve your c...

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Weekend Favs November 16th

by Latinos MediaSyndication

Jan 01, 1970

Weekend Favs November 16th written by Jordan E read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of t...

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Meta aligns platforms with ‘Views’ as primary content metric

by Latinos MediaSyndication

Jan 01, 1970

Meta's shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach.

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Google’s Privacy Sandbox faces continued competition concerns

by Latinos MediaSyndication

Jan 01, 1970

The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.

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Google shifts Demand Gen audience categorization to ‘signals’

by Latinos MediaSyndication

Jan 01, 1970

Google redefined Demand Gen campaign audiences as signals instead of targeting parameters, reducing control over audience targeting.

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Google to unpause political election ads Nov. 11

by Latinos MediaSyndication

Jan 01, 1970

This update comes after Google had a temporary ban on US election based ads on Nov 5.

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Google adds segmentation to Performance Max Asset Groups

by Latinos MediaSyndication

Jan 01, 1970

Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.

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