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Google Ads Search Max – new match type spotted

by Latinos MediaSyndication

Jan 01, 1970

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

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How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

by Latinos MediaSyndication

Jan 01, 1970

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns fl...

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Google Ads launches new promo code formats for Promotion Assets

by Latinos MediaSyndication

Jan 01, 1970

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.

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AI-powered martech news and releases: January 9

by Latinos MediaSyndication

Jan 01, 1970

It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake, The post AI-powe...

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Google Ads Performance Max gets budget reallocation experiments

by Latinos MediaSyndication

Jan 01, 1970

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

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Salesforce Agentforce: What you need to know

by Latinos MediaSyndication

Jan 01, 1970

Salesforce Agentforce represents the shift from generative AI to agentic AI. Here's what you need to know about the platform. The post Salesforce Age...

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Instacart expands foodservice advertising

by Latinos MediaSyndication

Jan 01, 1970

Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.

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Why FAQs should be your go-to marketing tool

by Latinos MediaSyndication

Jan 01, 1970

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication. The post Why FAQs sho...

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

by Latinos MediaSyndication

Jan 01, 1970

Reflect on the impact of AI on 2024 but also consider what comes next in 2025. The post Lessons from AI’s 2024 rise and a pragmatic path for marketin...

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Google Ads alert: broad match auto-toggle raises concerns

by Latinos MediaSyndication

Jan 01, 1970

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffi...

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Top 10 Duct Tape Marketing Podcast Episodes of 2024

by Latinos MediaSyndication

Jan 01, 1970

Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I can’t help but loo...

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ChatGPT search vs. Google: A deep dive analysis of 62 queries

by Latinos MediaSyndication

Jan 01, 1970

A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.

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