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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

by Latinos Media

Jan 01, 1970

If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off.

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Google Ads to remove parked domain placements by default

by Latinos Media

Jan 01, 1970

Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in ...

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Google faces EU charges over search bias

by Latinos Media

Jan 01, 1970

The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.

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Which LLM Should You Use for Your Business? [Pros and Cons]

by Latinos Media

Jan 01, 1970

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing A...

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How to prevent PPC from cannibalizing your SEO efforts

by Latinos Media

Jan 01, 1970

Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it.

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My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

by Latinos Media

Jan 01, 1970

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple.

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How to Leverage Snowflake and OneTrust for Consent Management at Scale by Snowflake

by Latinos Media

Jan 01, 1970

Join this webinar to learn how to maximize the value of your data for marketing, all while respecting user choice. The post How to Leverage Snowflake...

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Target’s DEI retreat: Inclusivity was never more than a marketing stunt

by Latinos Media

Jan 01, 1970

Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust. The post Targ...

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Why most martech RFPs fail and how to get vendor selection right

by Latinos Media

Jan 01, 1970

The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. The post Why most martech RFP...

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The HubSpot Sales Blog's Data-Driven Play That Earned 250k+ Non-Organic Views

by Latinos Media

Jan 01, 1970

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our “main thing” — like alm...

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How to Harness B2B Influencer Marketing to Grow Your Brand

by Latinos Media

Jan 01, 1970

One of my favorite examples of influence is in the 2004 film Mean Girls.When the girls at North Shore High School see “queen bee” Regina George weari...

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AI adoption in CX is rising, but implementation challenges remain

by Latinos Media

Jan 01, 1970

The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard go...

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