Marketing Matters - Rss View Page

Inside the B2B Marketing Funnel — Everything I Know as a Marketer

by Latinos Media

Feb 25, 2025

If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off.

0 1 1537 0

Google Ads to remove parked domain placements by default

by Latinos Media

Feb 22, 2025

Google will automatically opt out all advertiser accounts from showing ads on parked domains starting March 19 reversing its previous default opt-in ...

0 0 1600 0

Google faces EU charges over search bias

by Latinos Media

Feb 22, 2025

The EU's charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.

0 0 520 0

Which LLM Should You Use for Your Business? [Pros and Cons]

by Latinos Media

Feb 19, 2025

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing A...

0 0 1478 0

How to prevent PPC from cannibalizing your SEO efforts

by Latinos Media

Feb 18, 2025

Stop wasting ad spend on traffic you could get for free. Learn how PPC cannibalization affects your SEO performance – and how to fix it.

0 0 1491 0

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

by Latinos Media

Feb 17, 2025

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the process simple.

0 0 1305 0

How to Leverage Snowflake and OneTrust for Consent Management at Scale by Snowflake

by Latinos Media

Feb 15, 2025

Join this webinar to learn how to maximize the value of your data for marketing, all while respecting user choice. The post How to Leverage Snowflake...

0 0 1468 0

Target’s DEI retreat: Inclusivity was never more than a marketing stunt

by Latinos Media

Feb 14, 2025

Strategic pivot or performative allyship? Unpack the implications of scaling back DEI initiatives on corporate values and public trust. The post Targ...

0 0 1488 0

Why most martech RFPs fail and how to get vendor selection right

by Latinos Media

Feb 14, 2025

The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. The post Why most martech RFP...

0 0 1461 0

The HubSpot Sales Blog's Data-Driven Play That Earned 250k+ Non-Organic Views

by Latinos Media

Feb 12, 2025

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our “main thing” — like alm...

0 0 1497 0

How to Harness B2B Influencer Marketing to Grow Your Brand

by Latinos Media

Feb 10, 2025

One of my favorite examples of influence is in the 2004 film Mean Girls.When the girls at North Shore High School see “queen bee” Regina George weari...

0 0 1469 0

AI adoption in CX is rising, but implementation challenges remain

by Latinos Media

Feb 10, 2025

The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard go...

0 0 1479 0

Weekend Favs February 8th

by Latinos Media

Feb 10, 2025

Weekend Favs February 8th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful o...

0 0 1440 0

McDonald's Secret Ingredients to Fan-Driven Marketing

by Latinos Media

Feb 03, 2025

When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burge...

0 0 1415 0

Google offers tagging support appointments for advertisers

by Latinos Media

Feb 02, 2025

Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance...

0 0 1413 0

Weekend Favs February 1st

by Latinos Media

Feb 02, 2025

Weekend Favs February 1st written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful o...

0 0 1422 0

Embracing a little chaos produces a lot of marketing creativity

by Latinos Media

Jan 30, 2025

Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress. The post Embracing a li...

0 0 1396 0

Meta launches ads on Threads

by Latinos Media

Jan 25, 2025

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.

0 0 1423 0

How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

by Latinos Media

Jan 23, 2025

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere. That’s the mentality I bring to landing...

0 0 1343 0

Google Ads Search Max – new match type spotted

by Latinos Media

Jan 21, 2025

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

0 0 454 0

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

by Latinos Media

Jan 21, 2025

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns fl...

0 0 1312 0

Google Ads launches new promo code formats for Promotion Assets

by Latinos Media

Jan 14, 2025

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.

0 0 649 0

AI-powered martech news and releases: January 9

by Latinos Media

Jan 10, 2025

It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake, The post AI-powe...

0 0 506 0

Google Ads Performance Max gets budget reallocation experiments

by Latinos Media

Jan 08, 2025

You can now run controlled experiments to reallocate budget to Performance Max campaigns for optimized performance.

0 0 539 0

Salesforce Agentforce: What you need to know

by Latinos Media

Jan 07, 2025

Salesforce Agentforce represents the shift from generative AI to agentic AI. Here's what you need to know about the platform. The post Salesforce Age...

0 0 529 0

Instacart expands foodservice advertising

by Latinos Media

Jan 07, 2025

Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.

0 0 518 0

Why FAQs should be your go-to marketing tool

by Latinos Media

Jan 06, 2025

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication. The post Why FAQs sho...

0 0 525 0

Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

by Latinos Media

Dec 30, 2024

Reflect on the impact of AI on 2024 but also consider what comes next in 2025. The post Lessons from AI’s 2024 rise and a pragmatic path for marketin...

0 0 635 0

Google Ads alert: broad match auto-toggle raises concerns

by Latinos Media

Dec 24, 2024

Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffi...

0 0 562 0

Top 10 Duct Tape Marketing Podcast Episodes of 2024

by Latinos Media

Dec 24, 2024

Top 10 Duct Tape Marketing Podcast Episodes of 2024 written by John Jantsch read more at Duct Tape Marketing As we wrap up 2024, I can’t help but loo...

0 0 642 0

ChatGPT search vs. Google: A deep dive analysis of 62 queries

by Latinos Media

Dec 23, 2024

A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.

0 0 347 0

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

by Latinos Media

Dec 21, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing Explore key Marketing Trends...

0 0 561 0

7 AI Automation Examples that Will Streamline Your Marketing Strategy

by Latinos Media

Dec 16, 2024

Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject.

0 0 571 0

Google Performance Max negative keyword exclusions now in beta

by Latinos Media

Dec 14, 2024

Google is rolling out a beta feature for campaign-level negative keyword exclusions in Performance Max, addressing a long-standing advertiser request...

0 0 588 0

Why syncing email and SMS is critical to marketing success

by Latinos Media

Dec 13, 2024

Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right. The post Why syncing email...

0 0 599 0

Secrets to Shopify retention: Top tips to maximize customer loyalty [Webinar] by Agital

by Latinos Media

Dec 12, 2024

Proven strategies to retain high-intent shoppers and boost repeat purchases from our expert-led Shopify experts.

0 0 589 0

Weekend Favs December 7th

by Latinos Media

Dec 08, 2024

Weekend Favs December 7th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful o...

0 0 606 0

The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

by Latinos Media

Dec 04, 2024

One tiny little layout change netted us an almost 20% increase in on-page conversions.

0 0 662 0

GenAI must win consumer trust if it is going to transform search marketing

by Latinos Media

Dec 03, 2024

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, The post GenAI must win con...

0 0 315 0

Google faces £7 Billion UK class action over search monopoly

by Latinos Media

Dec 01, 2024

The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.

0 0 380 0

HubSpot's Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving 'Dead' Marketing Channels

by Latinos Media

Nov 27, 2024

"Just GPT it" is all the rage right now.

0 0 688 0

Weekend Favs November 23rd

by Latinos Media

Nov 23, 2024

Weekend Favs November 23rd written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful ...

0 0 654 0

6 steps to help improve your customer experience with AI

by Latinos Media

Nov 23, 2024

It's easy for customers to get frustrated at handoffs between different AI tools and to human service agents. The post 6 steps to help improve your c...

0 0 650 0

Weekend Favs November 16th

by Latinos Media

Nov 17, 2024

Weekend Favs November 16th written by Jordan E read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of t...

0 0 690 0

Meta aligns platforms with ‘Views’ as primary content metric

by Latinos Media

Nov 16, 2024

Meta's shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach.

0 1 717 0

Google’s Privacy Sandbox faces continued competition concerns

by Latinos Media

Nov 12, 2024

The ongoing scrutiny of Google's Privacy Sandbox highlights potential regulatory changes that could impact competition and ad targeting.

0 0 717 0

Google shifts Demand Gen audience categorization to ‘signals’

by Latinos Media

Nov 09, 2024

Google redefined Demand Gen campaign audiences as signals instead of targeting parameters, reducing control over audience targeting.

0 0 655 0

Google to unpause political election ads Nov. 11

by Latinos Media

Nov 09, 2024

This update comes after Google had a temporary ban on US election based ads on Nov 5.

0 0 626 0

Google adds segmentation to Performance Max Asset Groups

by Latinos Media

Nov 01, 2024

Google Ads now offers a "segment" option for Pmax Asset Group performance, enhancing optimization potential for campaign performance.

0 0 666 0

Weekend Favs October 26th

by Latinos Media

Oct 26, 2024

Weekend Favs October 26th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful o...

0 0 592 0

Google Performance Max gets new AI-powered video creation, asset testing

by Latinos Media

Oct 24, 2024

Company integrates advanced Imagen 3 AI model for creative optimization, along with testing and ad rank Performance Max capabilities. The post Google...

0 0 645 0

Use AI to supercharge your ABM campaigns by Edna Chavira

by Latinos Media

Oct 24, 2024

Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.

0 0 613 0

First SEO conference for lawyers – Dec 6 in Miami by SeoProfy

by Latinos Media

Oct 17, 2024

Discover sustainable SEO strategies to achieve higher rankings, attract quality leads, and secure more signed cases. Network with top legal SEO exper...

0 0 563 0

What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search

by Latinos Media

Oct 16, 2024

When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely d...

0 0 546 0

Weekend Favs October 12th

by Latinos Media

Oct 14, 2024

Weekend Favs October 12th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful o...

0 0 560 0

Reddit introduces AI-powered keyword targeting features

by Latinos Media

Oct 11, 2024

Reddit's new Keyword Targeting feature aims to help you reach highly engaged audiences within relevant conversation.

0 0 549 0

TikTok unveils 5 new advertising tools

by Latinos Media

Oct 10, 2024

TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.

0 0 561 0

How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips

by Latinos Media

Oct 08, 2024

Our master this week once led 40,000 people in one massive virtual dance party for Oprah. (Oprah!)

0 1 479 0

Bluecore moves into experimentation

by Latinos Media

Oct 04, 2024

Experimentation Hub from Bluecore is aimed at providing insights into which digital strategies are working — and which aren't. The post Bluecore move...

0 0 491 0

What Oracle’s exit from advertising means for the adtech space

by Latinos Media

Oct 03, 2024

Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professi...

0 0 525 0

How Cutting Distribution Boosted Our YouTube Views by 420% [Expert Interview]

by Latinos Media

Sep 25, 2024

When I first heard how HubSpot’s YouTube team bumped one channel’s views up by over 400%, I begged for permission to share the story. (I’m not above ...

0 0 446 0

Visual Storytelling: 10 Stunning Examples to Inspire You

by Latinos Media

Sep 24, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwi...

0 0 466 0

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

by Latinos Media

Sep 10, 2024

Let’s play a game: Tell me how old you are without telling me how old you are.

0 0 488 0

The Best AI Tools for Ecommerce & How They'll Boost Your Business

by Latinos Media

Sep 06, 2024

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring abou...

0 0 462 0

Weekend Favs August 31st

by Latinos Media

Sep 01, 2024

Weekend Favs August 31st written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of...

0 0 460 0

The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet (Creator Remixes 2024)

by Latinos Media

Aug 28, 2024

YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and sa...

0 0 612 0

Weekend Favs August 17th

by Latinos Media

Aug 17, 2024

Weekend Favs August 17th written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of...

0 1 529 0

Weekend Favs July 27

by Latinos Media

Jul 28, 2024

Weekend Favs July 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 559 0

When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]

by Latinos Media

Jul 25, 2024

“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. A...

0 0 808 0

The Future of Funnels: Effective Techniques to Increase Conversions with Funnelytics

by Latinos Media

Jul 04, 2024

The Future of Funnels: Effective Techniques to Increase Conversions with Funnelytics written by John Jantsch read more at Duct Tape Marketing The Duc...

0 0 544 0

Weekend Favs June 15

by Latinos Media

Jun 17, 2024

Weekend Favs June 15 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 779 0

Weekend Favs June 8

by Latinos Media

Jun 10, 2024

Weekend Favs June 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tool...

0 0 782 0

Find Ease with Remarketing: The Future of Ad Targeting

by Latinos Media

May 17, 2024

Find Ease with Remarketing: The Future of Ad Targeting written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with ...

0 1 773 0

Weekend Favs April 20

by Latinos Media

Apr 23, 2024

Weekend Favs April 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of to...

0 0 656 0

25 Healthcare Email Examples and Templates I Love (For Your Inspiration)

by Latinos Media

Feb 29, 2024

Many brands use email marketing for lead nurturing, relationship building, and customer acquisition. Healthcare brands are not an exception. While re...

0 0 7491 0

I Asked ChatGPT to Write 3 Marketing Job Inquiry Emails — Here’s What I Got

by Latinos Media

Feb 23, 2024

As a full-time freelancer, I’ve sent out hundreds of job inquiry emails. While I also reply to freelance role ads, I know first-hand that you can win...

0 0 7929 0

Mastering SEO in the Age of AI

by Latinos Media

Feb 17, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this ...

0 0 7392 0

Smart Strategies: How to Get Leads That Convert

by Latinos Media

Feb 13, 2024

Smart Strategies: How to Get Leads That Convert written by Shawna Salinger read more at Duct Tape Marketing Leads are the fuel that drives the growth...

0 0 660 0

Weekend Favs February 10

by Latinos Media

Feb 12, 2024

Weekend Favs February 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of...

0 0 604 0

How to Use the SUBTRACT Function in Excel

by Latinos Media

Feb 08, 2024

Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power,...

0 0 638 0

Weekend Favs February 3

by Latinos Media

Feb 04, 2024

Weekend Favs February 3 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of ...

0 0 595 0

The Zero Dollar Consultancy

by Latinos Media

Jan 18, 2024

The Zero Dollar Consultancy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this epis...

0 0 688 0

Weekend Favs January 13

by Latinos Media

Jan 14, 2024

Weekend Favs January 13 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of ...

0 0 638 0

Camp Recruiting: The All-In Approach To Unleashing Team Potential

by Latinos Media

Jan 12, 2024

Camp Recruiting: The All-In Approach To Unleashing Team Potential written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Po...

0 0 647 0

Unveiling Business Clarity: Strategies to Work Less and Achieve more

by Latinos Media

Jan 12, 2024

Unveiling Business Clarity: Strategies to Work Less and Achieve more written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing...

0 0 676 0

3 Tips on Launching a Kickass Podcast, from My First Million Producers

by Latinos Media

Jan 09, 2024

The pandemic birthed a rise in puppies, planting flowers in Animal Crossing, and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the po...

0 0 648 0

How Media Leaders Will Make AI Work in 2024, from HubSpot’s VP of Media

by Latinos Media

Jan 02, 2024

Just before the holidays I had a chat with HubSpot’s VP of Media, Jonathan Hunt. Jonathan’s a badass innovator who's led marketing and audience growt...

0 0 1151 0

Weekend Favs December 16

by Latinos Media

Dec 17, 2023

Weekend Favs December 16 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of...

0 0 860 0

SEO For Pinterest: 20 Pinterest Tips To Drive Discovery andClicks

by Latinos Media

Dec 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition wit...

0 0 723 0

Influencer-Founded Food and Beverage Brands: Are They Good Business?

by Latinos Media

Dec 13, 2023

I'm writing this while sipping coffee made by Emma Chamberlain's French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but ...

0 0 757 0

Weekend Favs December 9

by Latinos Media

Dec 10, 2023

Weekend Favs December 9 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of ...

0 0 636 0

24 Best Free Marketing & Sales Icons for Your Website or App

by Latinos Media

Dec 03, 2023

I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appear...

0 1 1093 0

Weekend Favs December 2

by Latinos Media

Dec 02, 2023

Weekend Favs December 2 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of ...

0 0 1240 0

How to Increase Survey Completion Rate With 5 Top Tips

by Latinos Media

Dec 01, 2023

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design t...

0 0 773 0

Mastering Workshops: The Two-Hour Blueprint for Maximum Impact

by Latinos Media

Nov 26, 2023

Mastering Workshops: The Two-Hour Blueprint for Maximum Impact written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podca...

0 0 711 0

Making the Most of Electronic Resumes (Pro Tips and Tricks)

by Latinos Media

Nov 24, 2023

I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in the job search process. It’...

0 0 793 0

Best of the Bot: Create a Facebook post promoting Black Friday deals

by Latinos Media

Nov 23, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engi...

0 0 710 0

Google says major changes coming to search rankings

by Latinos Media

Nov 13, 2023

Google’s Search Liaison, Danny Sullivan, has reportedly said that major changes are coming to Google’s search rankings in the future. This comes from...

0 0 692 0

Weekend Favs November 4

by Latinos Media

Nov 06, 2023

Weekend Favs November 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of ...

0 0 1203 0

How to Train Your ChatGPT — A Marketer’s Guide

by Latinos Media

Oct 31, 2023

If it’s your first time using ChatGPT, your answers may sound stilted. The program doesn’t know your voice and is trying to learn what you want. If y...

0 0 716 0

Weekend Favs October 28: Fueling Small Business Growth and Marketing Innovation

by Latinos Media

Oct 29, 2023

Weekend Favs October 28: Fueling Small Business Growth and Marketing Innovation written by John Jantsch read more at Duct Tape Marketing My weekend b...

0 0 618 0

Weekend Fav – October 21

by Latinos Media

Oct 21, 2023

Weekend Fav – October 21 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of...

0 0 1161 0

How to Identify and Nurture Your Top 20% Profitable Clients for Long-term Success

by Latinos Media

Oct 18, 2023

How to Identify and Nurture Your Top 20% Profitable Clients for Long-term Success written by John Jantsch read more at Duct Tape Marketing You know t...

0 0 648 0

Weekend Favs October 14

by Latinos Media

Oct 14, 2023

Weekend Favs October 14 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of ...

0 0 619 0

Weekend Favs September 30

by Latinos Media

Oct 01, 2023

Weekend Favs September 30 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful o...

0 0 866 0

Creating a Culture of Inclusion: Revolutionizing Professional Standards

by Latinos Media

Sep 28, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owner...

0 0 761 0

How the Internet Works: An Explanation Even Non-Techies Can Understand

by Latinos Media

Sep 25, 2023

The internet is a marvel of modern technology, connecting people and information across the globe. But have you ever wondered how it actually works? ...

0 0 713 0

Weekend Favs September 23

by Latinos Media

Sep 23, 2023

Weekend Favs September 23 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful o...

0 0 688 0

Weekend Favs September 16

by Latinos Media

Sep 16, 2023

Weekend Favs September 16 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful o...

0 0 705 0

Weekend Favs September 2

by Latinos Media

Sep 02, 2023

Weekend Favs September 2 written by Shawna Salinger read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful...

0 0 1366 0

21 of the Best Free Google Sheets Templates for 2023

by Latinos Media

Aug 22, 2023

Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any ...

0 0 848 0

CSOL TEST POST - DO NOT PUBLISH

by Latinos Media

Aug 18, 2023

Here is some rich text in a blog. Actual rich text - which rich text styles should apply to...

0 0 755 0

Everything You Need to Know About AI Cybersecurity

by Latinos Media

Aug 15, 2023

AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are earmarking AI and machine learning...

0 0 3541 0

The SEO Evolution: Expert Insights into the Future Landscape of Search

by Latinos Media

Aug 14, 2023

At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year. For one, Google's integrat...

0 0 757 0

Weekend Favs August 5

by Latinos Media

Aug 06, 2023

Weekend Favs August 5 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of to...

0 0 794 0

Weekend Favs July 29

by Latinos Media

Jul 30, 2023

Weekend Favs July 29 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 791 0

Email Signature Essentials: Key Statistics to Know for 2023

by Latinos Media

Jul 25, 2023

Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients. In this article, we will ...

0 0 863 0

16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel

by Latinos Media

Jul 24, 2023

Good things happen when you create killer calls-to-action. I would even argue that your website can't be successful unless you produce great calls-to...

0 0 1616 0

Weekend Favs July 22

by Latinos Media

Jul 23, 2023

Weekend Favs July 22 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 1701 0

Podcasts on YouTube: Best Practices to Follow

by Latinos Media

Jul 17, 2023

YouTube is one of the most popular platforms used for video hosting, with over 2 billion active monthly users. It's also a popular platform for enjoy...

0 0 1141 0

Weekend Favs July 15

by Latinos Media

Jul 16, 2023

Weekend Favs July 15 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 1632 0

Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

by Latinos Media

Jul 10, 2023

The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on Ope...

0 0 852 0

Weekend Favs July 8

by Latinos Media

Jul 09, 2023

Weekend Favs July 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tool...

0 0 763 0

How to Perfect Your Resume Headline (+Examples)

by Latinos Media

Jun 27, 2023

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? En...

0 0 744 0

Weekend Favs June 24

by Latinos Media

Jun 25, 2023

Weekend Favs June 24 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 767 0

10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools

by Latinos Media

Jun 19, 2023

At this point in time, it's becoming quite obvious that generative AI isn't going anywhere. In fact, the market's projected to reach $126.5 billion b...

0 0 2131 0

Weekend Favs June 17

by Latinos Media

Jun 17, 2023

Weekend Favs June 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 1377 0

Weekend Favs June 10

by Latinos Media

Jun 12, 2023

Weekend Favs June 10 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 943 0

What is Customer Journey Analytics

by Latinos Media

Jun 09, 2023

A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your ...

0 0 1067 0

5 Inspiring Indigenous and Native Entrepreneurs to Know About

by Latinos Media

Jun 08, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owner...

0 0 753 0

Weekend Favs June 3

by Latinos Media

Jun 04, 2023

Weekend Favs June 3 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tool...

0 0 1118 0

Weekend Favs May 27

by Latinos Media

May 29, 2023

Weekend Favs May 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tool...

0 0 1425 0

Weekend Favs May 20

by Latinos Media

May 21, 2023

Weekend Favs May 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tool...

0 0 2703 0

15 ways to get smarter with your content and SEO

by Latinos Media

May 10, 2023

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced gener...

0 0 735 0

How to overcome marketing budget cuts and hiring freezes

by Latinos Media

May 10, 2023

Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on ...

0 0 801 0

6 ways to use ChatGPT for Amazon marketing

by Latinos Media

May 10, 2023

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems t...

0 0 747 0

Top loyalty management software solutions: Forrester report by Comarch

by Latinos Media

May 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with ...

0 0 725 0

Weekend Favs May 06

by Latinos Media

May 06, 2023

Weekend Favs May 06 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tool...

0 0 899 0

Instagram has rebranded content ads to partnership ads

by Latinos Media

May 05, 2023

Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on ...

0 0 709 0

Designing the marketing team of the future

by Latinos Media

May 05, 2023

Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generat...

0 0 637 0

How to turn polls and surveys into great content

by Latinos Media

May 05, 2023

Want to know what your customers need and want from your content? Ask them. Then use that information to get creating. But don’t just ask one person....

0 0 1567 0

Top 10 SEO benefits of building a brand that people trust

by Latinos Media

May 05, 2023

A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You m...

0 0 1325 0

AI in search: Insights from Bing’s Fabrice Canel

by Latinos Media

May 05, 2023

I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing an...

0 0 728 0

How B2B CMOs use CX to thrive amid economic uncertainty

by Latinos Media

May 05, 2023

Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business...

0 0 729 0

AI-powered martech: This week’s new releases

by Latinos Media

May 05, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s laun...

0 0 720 0

Google no longer requires video descriptions as part of structured data

by Latinos Media

May 05, 2023

Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to pro...

0 0 705 0

4 tips to ease the transition from UA to GA4

by Latinos Media

May 04, 2023

Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “...

0 0 731 0

TikTok’s new ad product gives publishers 50% stake

by Latinos Media

May 04, 2023

TikTok has just announced the launch of a new product, Pulse Premiere, aimed at enabling publishers to sell advertisements alongside their content. H...

0 0 687 0

How to connect with Gen X, Millennials and Gen Z by Cynthia Ramsaran

by Latinos Media

May 04, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must ke...

0 0 981 0

Beyond boundaries: The future of digital content

by Latinos Media

May 04, 2023

A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced som...

0 0 727 0

How to connect with Gen X, Millennials and Gen Z

by Latinos Media

May 04, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must ke...

0 0 931 0

Bing Chat available to more users, gains more visual answers, chat history and third-party developer capabilities

by Latinos Media

May 04, 2023

Microsoft is now rolling out its new Bing Chat to all users who download Microsoft Edge, there is no more waitlist. Over half a billion chats were co...

0 0 674 0

4 performance PR secrets to boost your search visibility

by Latinos Media

May 03, 2023

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. Google’s Page 1 is often dominated by content ...

0 0 704 0

4 B2B paid media strategies to stay ahead of the curve

by Latinos Media

May 03, 2023

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportun...

0 0 693 0

Roku streaming collaboration and 5 other Microsoft Ads updates for May

by Latinos Media

May 03, 2023

Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving...

0 0 695 0

How to make revenue generation a company-wide effort

by Latinos Media

May 03, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, enga...

0 0 663 0

Scott Brinker unveils 2023 martech landscape

by Latinos Media

May 03, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. From 9,932 last y...

0 0 625 0

3 new Facebook Reels features

by Latinos Media

May 03, 2023

Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize ...

0 0 688 0

Forrester Total Economic Impact study reveals increased efficiency for marketers by BlueConic

by Latinos Media

May 03, 2023

Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more eff...

0 0 682 0

SEO product manager vs. SEO manager: What’s the difference?

by Latinos Media

May 02, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article cov...

0 0 659 0

ChatGPT fails: 13 common errors and mistakes you need to know

by Latinos Media

May 02, 2023

I’ve written about ways to use ChatGPT for SEO and content marketing-related tasks, like keyword research, crafting title tags and local SEO. I use i...

0 0 709 0

How to send more emails and grow your subscriber list

by Latinos Media

May 02, 2023

is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — o...

0 0 710 0

3 new enhancements for YouTube Shorts

by Latinos Media

May 02, 2023

This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning ...

0 0 649 0

More pressure on B2B marketers to prove ROI

by Latinos Media

May 02, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overw...

0 0 605 0

How to create a resource page

by Latinos Media

Apr 30, 2023

If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way...

0 0 748 0

Weekend Favs April 29

by Latinos Media

Apr 30, 2023

Weekend Favs April 29 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of to...

0 0 1181 0

Google: Page experience is not a ranking system, but it is a ranking signal

by Latinos Media

Apr 29, 2023

Google page experience was never a ranking “system” but is still considered a ranking “signal,” Danny Sullivan, Google’s Search Liaison, said this mo...

0 0 810 0

We turned MarTech into a chatbot. This is what we’ve learned (so far).

by Latinos Media

Apr 29, 2023

OpenAI’s release of ChatGPT got everyone in the tech world thinking, ourselves included, about its impact on everything. We started to wonder, and as...

0 0 654 0

3 ways B2B marketers can use generative AI

by Latinos Media

Apr 29, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that ...

0 0 696 0

How to prioritize SEO keywords for content creation

by Latinos Media

Apr 29, 2023

When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that wil...

0 0 624 0

Google sets deadline for getting data out of Universal Analytics

by Latinos Media

Apr 29, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this yea...

0 0 664 0

Discover the ultimate marketing strategy for increased ROI and lead generation by Cynthia Ramsaran

by Latinos Media

Apr 28, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead gene...

0 0 0 0

Discover the ultimate marketing strategy for increased ROI and lead generation

by Latinos Media

Apr 28, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead gene...

0 0 758 0

Google UA historical data will be available until July 1, 2024

by Latinos Media

Apr 28, 2023

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. H...

0 0 643 0

Pinterest and Amazon team up for multi-year ads partnership

by Latinos Media

Apr 28, 2023

Pinterest just announced a significant advertising partnership with Amazon. How it works. When Pinterest users encounter an Amazon ad, they will be d...

0 0 639 0

Where traditional search and AI chatbots excel: A closer look

by Latinos Media

Apr 27, 2023

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots...

0 0 664 0

A quick guide to managing your online reputation

by Latinos Media

Apr 27, 2023

With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small busi...

0 0 736 0

Say goodbye to third-party data and hello to better customer experiences by Digital Marketing Depot

by Latinos Media

Apr 27, 2023

Did you know that two years ago, $19.2 billion was spent on third-party data? But with changes around data privacy, collecting third-party data is co...

0 0 653 0

Stop wasting your search budget by Digital Marketing Depot

by Latinos Media

Apr 27, 2023

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, ch...

0 0 704 0

Meta’s ad revenue is up 4.3% in Q1

by Latinos Media

Apr 27, 2023

The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an...

0 0 681 0

How AI can help address the marketing ops talent shortage

by Latinos Media

Apr 26, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in ma...

0 0 1018 0

B2B marketers remain optimistic in the face of major challenges

by Latinos Media

Apr 26, 2023

Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face,...

0 0 712 0

Create high-quality content that meets Google E-E-A-T standards by Digital Marketing Depot

by Latinos Media

Apr 26, 2023

Are you struggling with your content marketing strategy? Do you lack time, resources, and a clear purpose? The Content Marketing Quick Start Guide fr...

0 0 744 0

Google April 2023 reviews update is finished rolling out

by Latinos Media

Apr 26, 2023

Google has confirmed that the April 2023 reviews update is now finished rolling out. This update announced on April 12, 2023, has officially complete...

0 0 607 0

Microsoft Search and Advertising revenue up 3.4% in Q1

by Latinos Media

Apr 26, 2023

Microsoft’s advertising business posted lackluster growth in the first quarter of 2023. Advertising and search revenue increased 3.4% to just over $...

0 0 643 0

Compare 10 top marketing automation platforms

by Latinos Media

Apr 26, 2023

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A ...

0 0 663 0

How to outsource link building: Benefits and tips to follow by Admix Global

by Latinos Media

Apr 26, 2023

Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free ...

0 0 1533 0

How AI can recession-proof your business by Fluency

by Latinos Media

Apr 25, 2023

Companies are currently bracing for a potential economic downturn, and many are searching for a solution to their current woes. Increases in labor co...

0 0 1395 0

Fractional CMO Benefits: Transform Your Business Marketing Strategy

by Latinos Media

Apr 25, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional ...

0 0 744 0

Weekend Favs April 22

by Latinos Media

Apr 23, 2023

Weekend Favs April 22 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of to...

0 0 870 0

Twitter introduces mandatory verification for advertisers

by Latinos Media

Apr 22, 2023

Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A ...

0 0 735 0

Google removes several search ranking algorithm updates from its ranking systems page

by Latinos Media

Apr 22, 2023

Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from the pag...

0 0 730 0

Why we care about marketing automation

by Latinos Media

Apr 22, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently...

0 0 710 0

Bing Chat gets better at news questions and minimizes no-response answers

by Latinos Media

Apr 22, 2023

Microsoft Bing Chat said it is now better at responding to news questions and also reduced unnecessary duplicate searches, end conversation triggers,...

0 0 676 0

‘Bad’ digital ad spending can harm the environment

by Latinos Media

Apr 22, 2023

“Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media prope...

0 0 615 0

MarTech’s customer experience experts to follow

by Latinos Media

Apr 21, 2023

Customer experience is the most important and toughest part of marketing. The scale alone can be staggering. CX involves every interaction current an...

0 0 762 0

Power next-best action with first-party data by Cynthia Ramsaran

by Latinos Media

Apr 21, 2023

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fa...

0 0 679 0

Power next-best action with first-party data

by Latinos Media

Apr 21, 2023

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fa...

0 0 721 0

Is click-through rate a valuable SEO metric?

by Latinos Media

Apr 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a ...

0 0 705 0

Webinar: Mastering social media SEO to increase discoverability and traffic by Cynthia Ramsaran

by Latinos Media

Apr 20, 2023

More and more, people are turning to the search bar on social media platforms. Learn how to optimize your content for platform search and platform al...

0 0 783 0

Compare 11 top email marketing platforms

by Latinos Media

Apr 20, 2023

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marke...

0 0 659 0

Make sense of your marketing with the 101 Guide to Marketing Attribution by Digital Marketing Depot

by Latinos Media

Apr 20, 2023

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majori...

0 0 0 0

How to use decision intelligence to tackle complex business challenges

by Latinos Media

Apr 20, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizati...

0 0 734 0

Microsoft has dropped Twitter from its ad platform

by Latinos Media

Apr 20, 2023

Microsoft has just announced that as of April 25, 2023, Multi-platform Smart Campaigns will no longer support Twitter. The announcement. Microsoft Ad...

0 0 631 0

Google’s interest-based ad experiments show ad spend, click-through rates down slightly

by Latinos Media

Apr 19, 2023

Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results...

0 0 752 0

9 more states join federal antitrust lawsuit against Google

by Latinos Media

Apr 19, 2023

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, ha...

0 0 699 0

Ryan Phelan: Spotlight on the expert

by Latinos Media

Apr 19, 2023

In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ryan Phelan has...

0 0 672 0

8 ways to maximize brand awareness through paid and organic search by Digital Marketing Depot

by Latinos Media

Apr 19, 2023

A full 87% of shoppers in the U.S. begin product searches online, with a majority turning to Google to find the answers they need. The path to purcha...

0 0 702 0

5 key elements of successful ABM strategies

by Latinos Media

Apr 19, 2023

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past f...

0 0 633 0

How to set your Facebook and Instagram advertising budgets for maximum results

by Latinos Media

Apr 19, 2023

Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people....

0 0 643 0

Why CMOs must cross the technical divide

by Latinos Media

Apr 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit...

0 0 651 0

3 reasons why you need to embrace journey-centricity by Treasure Data

by Latinos Media

Apr 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experi...

0 0 731 0

How to set up an offline conversion import from Salesforce into Google Ads

by Latinos Media

Apr 18, 2023

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now y...

0 0 748 0

Google adds new return policy structured data support for merchant listing

by Latinos Media

Apr 18, 2023

Google has documented new return policy information in the product structured data help section specific for merchant listings. This addition came on...

0 0 725 0

How to create how-to content in 7 steps

by Latinos Media

Apr 17, 2023

If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. The person desperatel...

0 0 1097 0

A must-read Guide for DTC Marketers by Bloomreach

by Latinos Media

Apr 17, 2023

With the rise of ecommerce, consumers now have more choices than ever before and expect seamless and personalized experiences from the brands they in...

0 0 10529 0

How Google may identify and evaluate authors through E-E-A-T

by Latinos Media

Apr 17, 2023

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, Abou...

0 0 771 0

Google shows shipping and return information in the search results

by Latinos Media

Apr 17, 2023

Google expanded the display of shipping and return information on Google Search text results for merchant sites while adding new reporting to Search ...

0 0 866 0

4 steps to take before hitting go on your new martech platform

by Latinos Media

Apr 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it ...

0 0 587 0

Microsoft wants to drive more traffic, revenue to publishers

by Latinos Media

Apr 17, 2023

“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publish...

0 0 635 0

Google investigating Merchant Center ad disapprovals

by Latinos Media

Apr 17, 2023

Google is looking into an issue in Merchant Center where some advertisers may see a “Circumventing systems” message in their ads. What’s going on. Th...

0 0 578 0

Google planning new search engine while working on new search features under Project Magi

by Latinos Media

Apr 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-...

0 0 654 0

Weekend Favs April 15

by Latinos Media

Apr 15, 2023

Weekend Favs April 15 written by Felipe Orrego read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of t...

0 0 833 0

Microsoft’s integration with Roku reveals increased engagement across CTV and search

by Latinos Media

Apr 15, 2023

In December 2022, Microsoft announced a collaboration with Roku and has now presented an analysis of the advantages of combining connected television...

0 0 763 0

Google: Video must be main content to appear as thumbnail

by Latinos Media

Apr 15, 2023

Video thumbnails will only be shown in Google’s search results when a video is the main content of a page, Google announced today. The announcement. ...

0 0 771 0

Harness the power of customer data to stay ahead of the competition by Cynthia Ramsaran

by Latinos Media

Apr 15, 2023

Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets ...

0 0 682 0

Google Marketing Live registration opens

by Latinos Media

Apr 15, 2023

Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. Wh...

0 0 617 0

How to create service pages that rank and convert

by Latinos Media

Apr 15, 2023

Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what...

0 0 601 0

How to redesign your site without throwing your Google rankings out the window

by Latinos Media

Apr 15, 2023

Relaunching or redesigning a website can make or break your SEO efforts. Even a single mistake can result in catastrophic ranking drops – or, worst,...

0 0 1228 0

Why we care about marketing attribution modeling

by Latinos Media

Apr 15, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the valu...

0 0 627 0

2022’s strong digital ad revenue growth unlikely to continue

by Latinos Media

Apr 15, 2023

Digital advertising revenue growth slowed to 10.8% last year with a total of $209.7 billion spent, according to the annual report from the Internet A...

0 0 591 0

Advertisers slow to return to Twitter despite Musk’s claims

by Latinos Media

Apr 15, 2023

Twitter’s ad revenue recovery appears to be slower than its owner, Elon Musk, claimed earlier this week in an interview with the BBC. Data from resea...

0 0 595 0

Marketo’s March releases: A manager’s guide

by Latinos Media

Apr 13, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major up...

0 0 655 0

Google releases April 2023 product reviews update

by Latinos Media

Apr 13, 2023

Google has released the April 2023 product reviews update. This is the second product reviews update of 2023 and the seventh overall. Announcement. T...

0 0 676 0

Google releases April 2023 reviews update

by Latinos Media

Apr 13, 2023

Google has released the April 2023 reviews update. This update goes beyond Google’s prior product reviews updates to evaluate reviews of any topic th...

0 0 681 0

U.S. search ad revenue hit a record $84.4 billion in 2022

by Latinos Media

Apr 13, 2023

Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion i...

0 0 684 0

A Google Ads script that uses GPT to write RSAs

by Latinos Media

Apr 13, 2023

Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are comp...

0 0 641 0

10 minute TikTok videos are gone

by Latinos Media

Apr 12, 2023

A little over a year ago, TikTok allowed users to upload videos up to 10 minutes long. Now, users have noticed that option is gone. Interesting… TikT...

0 0 740 0

Drive better customer intelligence for a better customer experience by Cynthia Ramsaran

by Latinos Media

Apr 12, 2023

What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data plat...

0 0 0 0

Google Ads API is removing ad group and keyword forecasts

by Latinos Media

Apr 12, 2023

Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take ef...

0 0 755 0

Microsoft Ads introduces PLA Extensions

by Latinos Media

Apr 12, 2023

PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with ...

0 0 574 0

Connected TV’s results transcend the TV screen by MNTN

by Latinos Media

Apr 12, 2023

The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating...

0 0 873 0

How to glean insights from impression share to boost PPC performance

by Latinos Media

Apr 12, 2023

Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics si...

0 0 606 0

5 Python scripts for automating SEO tasks

by Latinos Media

Apr 12, 2023

Python is a powerful programming language that has gained popularity in the SEO industry over the past few years. With its relatively simple syntax,...

0 0 586 0

Google webspam report says SpamBrain caught five times more spam this year

by Latinos Media

Apr 11, 2023

Google has released its webspam report for 2022 and said that SpamBrain was able to five times more spam sites compared to 2021 and 200 times compare...

0 0 698 0

Drive better customer intelligence for a better customer experience

by Latinos Media

Apr 11, 2023

What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data plat...

0 0 714 0

MarTech Salary and Career: Greg Morales on the joy of always learning

by Latinos Media

Apr 11, 2023

As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Greg Morales dire...

0 0 710 0

Google CEO: Search will evolve substantively in next 10 years

by Latinos Media

Apr 10, 2023

The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with...

0 0 794 0

LinkedIn ads survey reveals humans, cities, and numbers increase performance

by Latinos Media

Apr 10, 2023

Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual...

0 0 716 0

Meta will debut its generative AI this year

by Latinos Media

Apr 10, 2023

Meta plans to monetize its proprietary generative AI technology by December, joining Google in exploring practical applications. The company has been...

0 0 672 0

When it comes to online reviews, a 3-star rating is bad

by Latinos Media

Apr 10, 2023

Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey. Why ...

0 0 660 0

This week’s new AI/ChatGPT-powered martech products

by Latinos Media

Apr 08, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s laun...

0 0 1427 0

21 best ChatGPT alternatives

by Latinos Media

Apr 08, 2023

I’ve been excited about ChatGPT, its API, and its SEO applications – everything from local SEO to title tags and content editing. And like many (incl...

0 0 838 0

Twitter: Blue subscribers will now see ‘approximately’ 50% fewer ads

by Latinos Media

Apr 08, 2023

Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. The company has added details of how “Half ads” will work to i...

0 0 688 0

Weekend Favs April 8

by Latinos Media

Apr 08, 2023

Weekend Favs April 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 816 0

Conversational AI ‘absolutely’ coming to Google Search, says CEO Sundar Pichai

by Latinos Media

Apr 07, 2023

Large language models (LLMs) will eventually be part of the Google search experience. We still don’t know when conversational AI will appear in Searc...

0 0 689 0

Microsoft’s vision for a prosperous content ecosystem in a generative AI world

by Latinos Media

Apr 07, 2023

Lost in the non-story about Bing adding ads to Chat (ads were already there) was a blog post by Microsoft attempting to assure content creators that ...

0 0 698 0

Frequent promotions and salary increases contribute to thriving martech careers

by Latinos Media

Apr 07, 2023

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. These opportuni...

0 0 698 0

Level up your marketing game with in-game advertising by Digital Marketing Depot

by Latinos Media

Apr 07, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potenti...

0 0 614 0

Google search quality raters shift focus to chatbot response rating

by Latinos Media

Apr 07, 2023

Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since J...

0 0 589 0

How SEOs can embrace AI-powered search

by Latinos Media

Apr 07, 2023

The race toward AI-powered search is heating up. Microsoft has Bing Chat while Google has Bard. Yet, many are concerned about what all these developm...

0 0 599 0

Webinar: How CTV can boost performance for SEOs by Cynthia Ramsaran

by Latinos Media

Apr 07, 2023

As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, cr...

0 0 600 0

Entity SEO: The definitive guide

by Latinos Media

Apr 06, 2023

This article was co-authored by Andrew Ansley. Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that an...

0 0 740 0

Data plus analytics is the route to the truth

by Latinos Media

Apr 06, 2023

In a previous story, we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the ...

0 0 698 0

The end of marketing or a new beginning? The truth about AI

by Latinos Media

Apr 06, 2023

Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally cha...

0 0 748 0

Has AI changed SEO for better or worse?

by Latinos Media

Apr 06, 2023

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT‘s launch in late ...

0 0 1033 0

Google to sunset 4 attribution models in Ads and Analytics

by Latinos Media

Apr 06, 2023

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why ...

0 0 655 0

MarTech Salary and Career: Saidah Abdulhaqq on the making of a unicorn

by Latinos Media

Apr 06, 2023

As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Saidah Abdulhaqq,...

0 0 640 0

New report: Get insights into who uses TikTok and what they’re looking for by Digital Marketing Depot

by Latinos Media

Apr 06, 2023

Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides ans...

0 0 604 0

Why next year’s SEO results depend on your SEO work this year

by Latinos Media

Apr 06, 2023

Stop reading. Now. Go open Google Analytics. Click on Behavior, then sort by Top Content, and add a Secondary dimension for google / organic. Now, wh...

0 0 662 0

What is an identity resolution platform?

by Latinos Media

Apr 05, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and ...

0 0 750 0

Why ChatGPT may be a blessing and a curse for agencies

by Latinos Media

Apr 05, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other c...

0 0 1698 0

New Bing attracts new Edge users – who then use Google Search

by Latinos Media

Apr 05, 2023

People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge,...

0 0 685 0

Spend your marketing budget wisely with incrementality measurement by Cynthia Ramsaran

by Latinos Media

Apr 05, 2023

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great...

0 0 0 0

Spend your marketing budget wisely with incrementality measurement

by Latinos Media

Apr 05, 2023

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great...

0 0 740 0

3 ways to drive sales with email by ZeroBounce

by Latinos Media

Apr 05, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more...

0 0 1721 0

Quality score in paid search: Vanity or valuable?

by Latinos Media

Apr 05, 2023

Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing...

0 0 610 0

6 tactics to create recession-proof email marketing

by Latinos Media

Apr 05, 2023

Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic prod...

0 0 675 0

UK publishers sue Google for $4.2 billion in lost ad revenue

by Latinos Media

Apr 04, 2023

A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK ...

0 0 673 0

MarTech’s content marketing experts to follow

by Latinos Media

Apr 04, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have au...

0 0 1126 0

Google Analytics 4 now lets you modify and create events using regular expressions

by Latinos Media

Apr 04, 2023

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event g...

0 0 703 0

What ChatGPT means for your search campaigns by Adthena

by Latinos Media

Apr 04, 2023

Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case yo...

0 0 584 0

5 mobile B2B advertising mistakes and how to correct them

by Latinos Media

Apr 04, 2023

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the ...

0 0 594 0

How to create, optimize and promote an ebook

by Latinos Media

Apr 03, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It...

0 0 634 0

Decoding the SEO success of LinkedIn collaborative articles

by Latinos Media

Apr 03, 2023

On March 3, LinkedIn introduced collaborative articles, a new type of content that LinkedIn publishes with the help of AI and LinkedIn users. While ...

0 0 611 0

Conversational marketing: A guide to a key B2B GTM strategy

by Latinos Media

Apr 03, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2...

0 0 596 0

Weekend Favs April 1

by Latinos Media

Apr 01, 2023

Weekend Favs April 1 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 766 0

Google says Bard was updated to improve math and logic responses

by Latinos Media

Mar 31, 2023

Google Bard just got an upgrade today, it now is better at math and logic responses by incorporating Google’s PaLM language models. “Today I wanted t...

0 0 654 0

How to write a content marketing mission statement

by Latinos Media

Mar 31, 2023

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text t...

0 0 709 0

How paid placements will evolve alongside AI-powered search

by Latinos Media

Mar 31, 2023

Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with...

0 0 657 0

8 inexpensive professional development ideas for martech pros

by Latinos Media

Mar 31, 2023

Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. That’s wh...

0 0 694 0

Search marketing: Evolving roles, responsibilities, challenges

by Latinos Media

Mar 31, 2023

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engin...

0 0 555 0

These 44 hilariously terrible BuzzFeed travel articles were AI-assisted

by Latinos Media

Mar 31, 2023

I know what you’re thinking. “I’m going on a trip to Cape May, NJ and need a true ‘hidden gem’ of a travel guide.” Well, if by some extreme fluke, yo...

0 0 631 0

Google Maps can detect fake phone numbers in photos and remove them

by Latinos Media

Mar 31, 2023

Did you know Google can now detect if scammers are overlaying fake phone numbers in user-contributed photos within Google Maps and automatically dete...

0 0 611 0

Gender pay gap persists: Men earn 26% more than women in search marketing

by Latinos Media

Mar 30, 2023

In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particula...

0 0 694 0

This week’s new AI-powered martech products, platforms and features

by Latinos Media

Mar 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Why we care. Artificial intel...

0 0 717 0

Should you block ChatGPT’s web browser plugin from accessing your website?

by Latinos Media

Mar 30, 2023

Since ChatGPT launched, the debate around the “fair use” of public website content for AI training – and whether this is plagiarism – has raged. That...

0 0 686 0

Going back to basics: Marketing as a conversation

by Latinos Media

Mar 30, 2023

Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to...

0 0 658 0

Meta introduces AI-powered brand suitability controls and third-party verification for feeds

by Latinos Media

Mar 30, 2023

Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets...

0 0 656 0

ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best?

by Latinos Media

Mar 30, 2023

OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach ...

0 0 1897 0

5 must-know Reddit Ads tactics for B2B marketers

by Latinos Media

Mar 30, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends,...

0 0 681 0

Scaling agile with the Agile Marketing Navigator framework

by Latinos Media

Mar 30, 2023

Many think that scaling agile means taking it from one team to many. While that’s a part of it, agility at scale is more about culture transformation...

0 0 634 0

Adobe’s roadmap for B2B, CDP and product analytics

by Latinos Media

Mar 30, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of ot...

0 0 667 0

2023 Salary & Career guide: How much search marketers make

by Latinos Media

Mar 30, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Lan...

0 0 695 0

MarTech Salary and Career Survey shows a profession coming into its own

by Latinos Media

Mar 30, 2023

Marketing technologists see themselves as separate from the marketers they support and they really like their jobs. Those are among the findings from...

0 0 723 0

How to master Google News optimization to boost content visibility and traffic

by Latinos Media

Mar 30, 2023

Let’s set the record straight. Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach ...

0 0 690 0

Event tracking in Google Analytics 4: What marketers need to know

by Latinos Media

Mar 30, 2023

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking f...

0 0 663 0

Using AI and journey orchestration to boost your marketing automation

by Latinos Media

Mar 30, 2023

Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers exp...

0 0 619 0

How the March 2023 Google core update compared to previous core updates

by Latinos Media

Mar 29, 2023

Now that the Google March 2023 broad core update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous ...

0 0 786 0

Marketing technology optimization: The path to peak martech stack performance

by Latinos Media

Mar 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time...

0 0 672 0

Domain Authority is dead: Focus on SEO content that ranks by Cynthia Ramsaran

by Latinos Media

Mar 29, 2023

If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differ...

0 0 682 0

Domain Authority is dead: Focus on SEO content that ranks

by Latinos Media

Mar 29, 2023

If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differ...

0 0 738 0

Brand safety in video game advertising

by Latinos Media

Mar 29, 2023

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the...

0 0 611 0

New SEO study reveals the biggest investments of 2023 by Ignite Visibility

by Latinos Media

Mar 29, 2023

Ignite Visibility recently surveyed over 120 marketing professionals about their present SEO and content marketing strategies and their outlook going...

0 0 1300 0

Microsoft launches third-party government services ad pilot

by Latinos Media

Mar 29, 2023

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-a...

0 0 614 0

Google unveils 2022 Ads Safety Report and introduces Ad Transparency Center

by Latinos Media

Mar 29, 2023

Google has released its 2022 Ads Safety Report, which highlights the measures taken by Google to prevent abuse while enabling its publishers and busi...

0 0 707 0

Google launches perspectives, about this author and more ways to verify information

by Latinos Media

Mar 28, 2023

Google is rolling out a number of features to help search better and more easily verify the information they are looking at within the search results...

0 0 775 0

Google March 2023 broad core update done rolling out

by Latinos Media

Mar 28, 2023

The Google March 2023 broad core update that started rolling out on March 15, 2023, is now officially done rolling out. The update took 13 days to ro...

0 0 722 0

Google delays enforcement of Government documents and official services policy

by Latinos Media

Mar 28, 2023

Google is making two new updates to its Government documents and official services policy. The new changes. The date when Google will begin enforcing...

0 0 699 0

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote

by Latinos Media

Mar 28, 2023

Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was ...

0 0 725 0

How to map marketing science to the customer journey

by Latinos Media

Mar 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do...

0 0 646 0

Salesforce spring 2023 release: The business executive’s guide, part 2

by Latinos Media

Mar 28, 2023

We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’...

0 0 695 0

Core Web Vitals report within Google Search Console updated

by Latinos Media

Mar 28, 2023

Google has updated the Core Web Vitals report within Google Search Console. The update is around a change in the number of URLs that Google reports o...

0 0 653 0

How to survive a Google core update and come out on top

by Latinos Media

Mar 28, 2023

Google updates come and go. And sometimes websites pay the price. When this happens, it can be tough when you’ve noticed a drop in rankings and traff...

0 0 610 0

4 new rules for PPC ad creative

by Latinos Media

Mar 28, 2023

It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’...

0 0 746 0

Google Search Console breaks out Merchant listings and Product snippets appearances

by Latinos Media

Mar 28, 2023

Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance r...

0 0 671 0

Google Ads Editor version 2.3 is out with 12 new features

by Latinos Media

Mar 27, 2023

Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Fe...

0 0 736 0

The fight over banning TikTok could result in something good for marketers

by Latinos Media

Mar 27, 2023

Marketers are closely watching the Congressional debate over banning TikTok. The social media platform is hugely popular in the U.S. which makes it a...

0 0 691 0

Manual CPC campaigns on the Microsoft Audience Network will be transitioning to Enhanced CPC

by Latinos Media

Mar 27, 2023

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and f...

0 0 717 0

What are the top skills you need for digital marketing?

by Latinos Media

Mar 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean ...

0 0 709 0

This day in search marketing history: March 27

by Latinos Media

Mar 27, 2023

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incremental...

0 0 666 0

How much should you budget for content?

by Latinos Media

Mar 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Budge...

0 0 2298 0

How to write title tags for SEO with ChatGPT

by Latinos Media

Mar 27, 2023

ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO, keyword research and SEO-focused content creation. Tit...

0 0 1103 0

2023 Survey: Local search ranking factors

by Latinos Media

Mar 26, 2023

The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for bot...

0 0 801 0

This day in search marketing history: March 25

by Latinos Media

Mar 26, 2023

Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing ...

0 0 663 0

This day in search marketing history: March 26

by Latinos Media

Mar 26, 2023

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first t...

0 0 663 0

Weekend Favs March 25

by Latinos Media

Mar 25, 2023

Weekend Favs March 25 written by Felipe Orrego read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of t...

0 0 1654 0

How to create brand style guidelines and why you need them

by Latinos Media

Mar 25, 2023

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content m...

0 0 1080 0

Why B2B brands must focus on orchestrating meaningful customer engagement

by Latinos Media

Mar 25, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to...

0 0 643 0

When and how to use HTML sitemaps for SEO and UX

by Latinos Media

Mar 25, 2023

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps,...

0 0 611 0

This day in search marketing history: March 24

by Latinos Media

Mar 25, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals...

0 0 796 0

How to define your DAM governance structure

by Latinos Media

Mar 24, 2023

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten ...

0 0 799 0

In data we trust: How to establish customer trust through data privacy by Tealium

by Latinos Media

Mar 24, 2023

In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies ...

0 0 782 0

A roundup of the latest AI-powered marketing technology releases

by Latinos Media

Mar 24, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track o...

0 0 741 0

ARHT rolls out retail hologram experiences

by Latinos Media

Mar 24, 2023

Hologram technology company ARHT is introducing a new touchscreen model, ARHT CAPSULE, to enhance in-store shopping experiences. The screens display ...

0 0 645 0

3 new Google Discovery ads features

by Latinos Media

Mar 24, 2023

Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spar...

0 0 613 0

The new Bing making (small) gains on Google Search

by Latinos Media

Mar 24, 2023

It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. Microsoft has prev...

0 0 516 0

6 new Reddit Ads Manager features

by Latinos Media

Mar 24, 2023

Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of ...

0 0 684 0

Countdown to GA4: 100 days to make the switch

by Latinos Media

Mar 23, 2023

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytic...

0 0 704 0

TikTok CEO faces congress over security concerns

by Latinos Media

Mar 23, 2023

In a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will determine the future of t...

0 0 656 0

Make sense of your marketing with the 101 Guide to Marketing Attribution by Digital Marketing Depot

by Latinos Media

Mar 23, 2023

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majori...

0 0 740 0

Email creation platform Stensul expands its offering to landing pages

by Latinos Media

Mar 23, 2023

Stensul, the platform that promotes rapid and collaborative creation of emails, has announced that it will now support similar processes for landing ...

0 0 566 0

3 recession-defeating marketing strategies

by Latinos Media

Mar 23, 2023

At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies hav...

0 0 710 0

5 steps to optimize your brand in search by Digital Marketing Depot

by Latinos Media

Mar 23, 2023

In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is wher...

0 0 633 0

Google explains why Bard rarely lists citations and links to content creators

by Latinos Media

Mar 23, 2023

Google began to open Bard yesterday and as more of us began to use it and compare it to competitors like Bing Chat and OpenAI’s ChatGPT, we are notic...

0 0 655 0

A B2B marketer’s guide to long-form content

by Latinos Media

Mar 23, 2023

Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibili...

0 0 677 0

Instagram unveils two new advertising channels

by Latinos Media

Mar 23, 2023

Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, ...

0 0 569 0

Google Bard is here and disappointing vs. Bing Chat and ChatGPT

by Latinos Media

Mar 23, 2023

As of writing, Bard has been open to a small portion of the public for a full day. I’ve had the opportunity to play around with Google’s new AI chatb...

0 0 621 0

Google Analytics has increased the number of allowed properties

by Latinos Media

Mar 23, 2023

Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. What’s chang...

0 0 693 0

More ecommerce shoppers using buy-now-pay-later

by Latinos Media

Mar 23, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce s...

0 0 596 0

How The Verge gamed Google with its ‘best printer 2023’ article

by Latinos Media

Mar 23, 2023

Technology news publisher The Verge has published a 600-word article filled with ChatGPT content and a heavy dose of sarcasm that has been outranking...

0 0 637 0

How to keep up with macro trends that impact PPC performance

by Latinos Media

Mar 22, 2023

Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring...

0 0 762 0

Email is key to marketing in an unpredictable economy by Bloomreach

by Latinos Media

Mar 22, 2023

In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global ...

0 0 10707 0

New Microsoft Ad solution targets shoppers based on categories, uses keywords as “boosters”

by Latinos Media

Mar 22, 2023

Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. T...

0 0 842 0

This day in search marketing history: March 22

by Latinos Media

Mar 22, 2023

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you mo...

0 0 646 0

Bing Image Creator added to Bing Chat

by Latinos Media

Mar 22, 2023

Bing Chat has added integration with its Image Creator tool where you can ask Bing Chat to create images for you and it will. “Bing Image Creator, ne...

0 0 712 0

What is quality score and how to use it in PPC

by Latinos Media

Mar 22, 2023

Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad ...

0 0 721 0

5 tips to get more value from your tech stack

by Latinos Media

Mar 22, 2023

Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks, which have grown from a small portion ...

0 0 949 0

Adobe announces Firefly for AI-driven creative

by Latinos Media

Mar 21, 2023

Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe...

0 0 717 0

Google Search Status Dashboard to gain ranking update history

by Latinos Media

Mar 21, 2023

Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active...

0 0 716 0

LinkedIn releases new Pages features for B2B marketers

by Latinos Media

Mar 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now s...

0 0 0 0

LinkedIn releases new Pages features for B2B marketers

by Latinos Media

Mar 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now s...

0 0 646 0

Google Bard early look: What we’re seeing so far

by Latinos Media

Mar 21, 2023

Google opened its Bard waitlist today. Hopefully, you get access soon. While you wait, you can get a taste of how Bard works and behaves. Let’s have ...

0 0 667 0

PPC salaries 2023: How much do in-house, self-employed, and agency search marketers make

by Latinos Media

Mar 21, 2023

Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expect...

0 0 1769 0

Google begins to open Bard to a limited number of users

by Latinos Media

Mar 21, 2023

Google has begun opening up Google Bard, its answer to ChatGPT and other AI chat solutions, to the public. There is now a way to sign up for a waitli...

0 0 718 0

8 important content strategy goals to consider

by Latinos Media

Mar 21, 2023

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions g...

0 0 1535 0

PPC is a tough game – you have to accept it

by Latinos Media

Mar 21, 2023

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids...

0 0 663 0

Bing adds Bing Chat answers to search results

by Latinos Media

Mar 21, 2023

Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming, as Mikhail Parak...

0 0 661 0

How to choose the right martech partner: 6 practical tips

by Latinos Media

Mar 21, 2023

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level...

0 0 628 0

Three essentials for writing a good ChatGPT prompt

by Latinos Media

Mar 21, 2023

The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will get you vagu...

0 0 717 0

This day in search marketing history: March 21

by Latinos Media

Mar 21, 2023

rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced i...

0 0 660 0

How enterprises are pursuing martech and adtech integration today

by Latinos Media

Mar 20, 2023

Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems...

0 0 674 0

Insourcing vs. outsourcing: The pros and cons for content creation

by Latinos Media

Mar 18, 2023

Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they h...

0 0 816 0

Weekend Favs March 18

by Latinos Media

Mar 18, 2023

Weekend Favs March 18 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of to...

0 0 1072 0

Why SEOs should focus on creating trust

by Latinos Media

Mar 18, 2023

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overl...

0 0 887 0

More AI writing assistants in action

by Latinos Media

Mar 18, 2023

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. 4. WriteSonic WriteSo...

0 0 593 0

Your SEO guide to the ChatGPT API

by Latinos Media

Mar 18, 2023

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions li...

0 0 784 0

Meta rolls out paid verification

by Latinos Media

Mar 18, 2023

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available i...

0 0 600 0

This day in search marketing history: March 18

by Latinos Media

Mar 18, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered suppo...

0 0 541 0

Accuracy in digital analytics: What marketers need to know

by Latinos Media

Mar 17, 2023

There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The ...

0 0 665 0

New Google Analytics item-scoped custom dimensions

by Latinos Media

Mar 17, 2023

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. The...

0 0 713 0

The power of programmatic advertising

by Latinos Media

Mar 17, 2023

With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and pro...

0 0 601 0

This day in search marketing history: March 17

by Latinos Media

Mar 17, 2023

Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report 2021: The report listed misinformation around COVID-19 and the poli...

0 0 552 0

The power of programmatic advertising by Cynthia Ramsaran

by Latinos Media

Mar 16, 2023

With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and pro...

0 0 689 0

Google releases March 2023 broad core update

by Latinos Media

Mar 16, 2023

Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. It has been just over six months since Googl...

0 0 749 0

How to define your marketing organization’s rules of engagement

by Latinos Media

Mar 16, 2023

This article is part of a series about designing a high-performing marketing organization. Organizations thoughtfully designed to run lean, easily a...

0 0 1511 0

The new Bing: No more waiting list?

by Latinos Media

Mar 16, 2023

Is the waiting list to test drive the new Bing gone? It sure looks that way. We were alerted to this development by a story on Windows Central. Why w...

0 0 720 0

This day in search marketing history: March 16

by Latinos Media

Mar 16, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (That’s 106 d...

0 0 666 0

Twitter launches new ‘Unskippable’ video marketing series

by Latinos Media

Mar 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions...

0 0 669 0

Digimind’s new product combines two AI engines to monitor and analyze social media

by Latinos Media

Mar 15, 2023

Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use t...

0 0 685 0

Microsoft Ads broad match modifier keywords now serving ad broad match

by Latinos Media

Mar 15, 2023

Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening....

0 0 676 0

Andi Search adds Generated Content feature

by Latinos Media

Mar 15, 2023

Andi is adding a Generated Content feature to its search results. It promises “the most accurate generative AI content and reliable source citation i...

0 0 682 0

The next big thing in martech: The data warehouse by Cynthia Ramsaran

by Latinos Media

Mar 14, 2023

Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their m...

0 0 702 0

The next big thing in martech: The data warehouse

by Latinos Media

Mar 14, 2023

Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their m...

0 0 696 0

T-minus 2 weeks until MarTech: Grab your free pass now to discover cutting-edge solutions and strategies

by Latinos Media

Mar 14, 2023

Delivering personalized customer journeys while respecting privacy. Effectively and responsibly leveraging generative AI. Supercharging your funnels ...

0 0 705 0

Martech spending continues strong despite rocky economy

by Latinos Media

Mar 14, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southa...

0 0 664 0

The truth behind MACH-based DXPs: Benefits, risks and key considerations

by Latinos Media

Mar 13, 2023

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketi...

0 0 704 0

Roku, Roblox and other martech companies relieved by Silicon Valley Bank bailout

by Latinos Media

Mar 13, 2023

Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed ...

0 0 694 0

Microsoft may replace Bing Search answers with Bing Chat responses

by Latinos Media

Mar 13, 2023

Bing may replace the standard answers you get at the top of the Bing Search results with Bing Chat answers. The current answers on Bing Search “use o...

0 0 644 0

Do personas REALLY matter in content marketing?

by Latinos Media

Mar 12, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you pro...

0 0 693 0

This day in search marketing history: March 11

by Latinos Media

Mar 12, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The comm...

0 0 618 0

SEO is alive and kicking in 2023 – and beyond

by Latinos Media

Mar 12, 2023

Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a signifi...

0 0 1587 0

Meta pauses bonus payouts to Reels creators

by Latinos Media

Mar 12, 2023

Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’...

0 0 685 0

Weekend Favs March 11

by Latinos Media

Mar 12, 2023

Weekend Favs March 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of to...

0 0 1446 0

Roku partners with Best Buy for first-party data

by Latinos Media

Mar 11, 2023

Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announc...

0 0 1679 0

This day in search marketing history: March 10

by Latinos Media

Mar 10, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by so...

0 0 699 0

Webinar: The 360-view content strategy you need by Cynthia Ramsaran

by Latinos Media

Mar 10, 2023

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective i...

0 0 689 0

Webinar: Maximize your ROAS with first-party data by Cynthia Ramsaran

by Latinos Media

Mar 06, 2023

A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your...

0 0 633 0

This day in search marketing history: March 5

by Latinos Media

Mar 05, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push”...

0 0 605 0

Pinterest is experimenting a new premium video ad format

by Latinos Media

Mar 05, 2023

Pinterest is currently conducting alpha testing of a new ad offering that enables companies to reach customers from a more prominent location within ...

0 0 764 0

This day in search marketing history: March 4

by Latinos Media

Mar 05, 2023

Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. At the time, Sa...

0 0 616 0

Weekend Favs March 4

by Latinos Media

Mar 05, 2023

Weekend Favs March 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 1091 0

How to create a winning content strategy framework

by Latinos Media

Mar 03, 2023

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritiz...

0 0 814 0

Keyword research for SEO: 6 questions you must ask yourself

by Latinos Media

Mar 03, 2023

Creating content is a demanding job. The creative process takes hours, and great content is wasted if people don’t find it. If you publish content on...

0 0 762 0

3 new changes to the Google Ads dashboard

by Latinos Media

Mar 03, 2023

In response to user feedback highlighting that the current ads dashboard can be complicated and challenging for newer users, Google Ads is presently ...

0 0 699 0

Why and how you should rethink profile merging

by Latinos Media

Mar 03, 2023

When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cas...

0 0 666 0

North Star goals for category leaders: Agile, customer-centric culture

by Latinos Media

Mar 03, 2023

This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omn...

0 0 617 0

Brave Search adds AI Summarizer feature

by Latinos Media

Mar 03, 2023

Brave Search has introduced Summarizer, a new AI-powered feature with similarities to Google’s featured snippets and Perspectives SERP features. It’s...

0 0 658 0

LinkedIn launches collaborative articles for users to share insights and advice

by Latinos Media

Mar 03, 2023

LinkedIn has introduced Collaborative Articles, what it is calling an all-new way to share knowledge. I’d highly dispute that, as this really feels l...

0 0 618 0

New Analytics user access management changes in Google Ads

by Latinos Media

Mar 03, 2023

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Goo...

0 0 697 0

Biden approved to decide fate of TikTok as US ban nears

by Latinos Media

Mar 03, 2023

TikTok faces further setbacks as the US House Foreign Affairs Committee grants President Joe Biden authority to prohibit the Chinese-owned app, depen...

0 0 704 0

Three things ChatGPT needs which only you can provide

by Latinos Media

Mar 03, 2023

Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. Not only is it now cliché, it’s a bad...

0 0 658 0

Marketing mix modeling: A marketer’s guide

by Latinos Media

Mar 03, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “triple ...

0 0 572 0

Papa Johns and Netspend adopt augmented reality for eGift campaign

by Latinos Media

Mar 03, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Image: Papa Johns & Netspend. Papa Johns and Netspend recently plunged into augmented re...

0 0 698 0

This day in search marketing history: March 3

by Latinos Media

Mar 03, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informall...

0 0 582 0

Why do customer relationships matter now more than ever?

by Latinos Media

Mar 02, 2023

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when comp...

0 0 645 0

Why do customer relationships matter now more than ever? by Cynthia Ramsaran

by Latinos Media

Mar 02, 2023

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when comp...

0 0 706 0

This day in search marketing history: March 2

by Latinos Media

Mar 02, 2023

Happy birthday, Yahoo! (or is it?) In 1995, Yahoo! was incorporated. I was very close to using our March 1 edition of This day in search history to wi...

0 0 652 0

2023 state of the CDP: How innovative brands deliver value with a CDP by Tealium

by Latinos Media

Mar 02, 2023

For the fourth edition of Tealium’s State of the CDP 2023 report, we surveyed over 1,200 professionals worldwide in B2B, B2C, and B2B2C industries th...

0 0 634 0

SEO opportunities in 2023: Helpful content, E-E-A-T, People also ask

by Latinos Media

Mar 02, 2023

AI search is arguably the hottest topic in digital marketing right now. I worry that SEO newbies might think all they need is an AI chatbot to “get r...

0 0 607 0

2023 digital marketing salary guide & hiring trends report by Digital Marketing Depot

by Latinos Media

Mar 02, 2023

Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC—remains in top demand. If you’re looking to advance...

0 0 629 0

How to use ChatGPT for keyword research (with actual prompts)

by Latinos Media

Mar 02, 2023

If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major tim...

0 0 622 0

How Petco boosted emails and customer experience with a new CRM

by Latinos Media

Mar 01, 2023

National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first s...

0 0 596 0

Stacey Ackerman: Spotlight on the expert

by Latinos Media

Mar 01, 2023

In the first of a new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stace...

0 0 560 0

Build a winning marketing attribution framework by Cynthia Ramsaran

by Latinos Media

Mar 01, 2023

Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather than di...

0 0 639 0

This day in search marketing history: March 1

by Latinos Media

Mar 01, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Previous versions of the document ha...

0 0 575 0

Optimizing local landing pages for search: 8 best practices

by Latinos Media

Mar 01, 2023

For businesses with physical locations, creating landing pages for your city or town is a great way to boost local visibility. Local landing pages sh...

0 0 560 0

ChatGPT for link building: A primer

by Latinos Media

Mar 01, 2023

I’m fascinated by the potential of ChatGPT to improve link building tactics, focus efforts and deliver efficient campaigns. After performing over 1,0...

0 0 660 0

2 new Google ad network policy updates

by Latinos Media

Mar 01, 2023

Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 separate...

0 0 613 0

Marketing in the age of the omnipresent consumer

by Latinos Media

Mar 01, 2023

Multichannel. Omnichannel. Omnipresent. Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater ...

0 0 583 0

FTC warns tech companies about over-hyping AI claims

by Latinos Media

Mar 01, 2023

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. “We’ve already w...

0 0 638 0

Level up your video game ad strategy: A guide to measuring success

by Latinos Media

Mar 01, 2023

In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the...

0 0 575 0

Bing AI Chat testing setting the tone of the responses

by Latinos Media

Feb 28, 2023

Microsoft is testing a new setting for “tone” in the new Bing AI search and chat experience. You can set the tone to be creative, balanced, or precis...

0 0 688 0

Why content strategy matters most

by Latinos Media

Feb 28, 2023

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (RO...

0 0 686 0

A guide to keyword cannibalization in SEO and how to fix it

by Latinos Media

Feb 28, 2023

Keyword cannibalization happens when you have two or more pages ranking for the same keyword. It is generally considered undesirable. This article w...

0 0 741 0

This day in search marketing history: February 27

by Latinos Media

Feb 28, 2023

Google Panda Update 3.3 and Venice In 2012, Google confirmed the Panda Update 3.3 as well as a noteworthy change to local search rankings. Panda 3.3 w...

0 0 536 0

Google launched 2 new asset creation and customer acquisition tools

by Latinos Media

Feb 28, 2023

Google’s Search Ads Week kicked off with two new tools to help advertisers deliver faster creatives and better performance. Create new assets with Go...

0 0 602 0

Measuring CDP adoption: A comprehensive framework

by Latinos Media

Feb 28, 2023

Implementing a customer data platform (CDP) is no small investment. And, to paraphrase Spiderman, with great investment comes great expectations from...

0 0 724 0