Marketing

by Latinos MediaSyndication

May 29, 2023

Weekend Favs May 27 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tool...

0 0 8 0

Weekend Favs May 20

by Latinos MediaSyndication

May 21, 2023

Weekend Favs May 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tool...

0 0 26 0

by Latinos MediaSyndication

May 10, 2023

Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced gener...

0 0 35 0

by Latinos MediaSyndication

May 10, 2023

Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on ...

0 0 26 0

by Latinos MediaSyndication

May 10, 2023

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems t...

0 0 31 0

by Latinos MediaSyndication

May 10, 2023

How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with ...

0 0 14 0

Weekend Favs May 06

by Latinos MediaSyndication

May 06, 2023

Weekend Favs May 06 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tool...

0 0 40 0

by Latinos MediaSyndication

May 05, 2023

Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on ...

0 0 35 0

by Latinos MediaSyndication

May 05, 2023

Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generat...

0 0 30 0

by Latinos MediaSyndication

May 05, 2023

Want to know what your customers need and want from your content? Ask them. Then use that information to get creating. But don’t just ask one person....

0 0 35 0

by Latinos MediaSyndication

May 05, 2023

A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You m...

0 0 29 0

by Latinos MediaSyndication

May 05, 2023

I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing an...

0 0 22 0

by Latinos MediaSyndication

May 05, 2023

Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business...

0 0 23 0

by Latinos MediaSyndication

May 05, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s laun...

0 0 24 0

by Latinos MediaSyndication

May 05, 2023

Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to pro...

0 0 16 0

by Latinos MediaSyndication

May 04, 2023

Google’s Universal Analytics (UA) ends on July 1. In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “...

0 0 34 0

by Latinos MediaSyndication

May 04, 2023

TikTok has just announced the launch of a new product, Pulse Premiere, aimed at enabling publishers to sell advertisements alongside their content. H...

0 0 31 0

by Latinos MediaSyndication

May 04, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must ke...

0 0 24 0

by Latinos MediaSyndication

May 04, 2023

A two-day design sprint hosted by the Jacobs Institute for Design Innovation at UC Berkeley, in partnership with headless CMS Storyblok, produced som...

0 0 15 0

by Latinos MediaSyndication

May 04, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must ke...

0 0 15 0

by Latinos MediaSyndication

May 04, 2023

Microsoft is now rolling out its new Bing Chat to all users who download Microsoft Edge, there is no more waitlist. Over half a billion chats were co...

0 0 7 0

by Latinos MediaSyndication

May 03, 2023

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. Google’s Page 1 is often dominated by content ...

0 0 34 0

by Latinos MediaSyndication

May 03, 2023

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportun...

0 0 21 0

by Latinos MediaSyndication

May 03, 2023

Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving...

0 0 24 0

by Latinos MediaSyndication

May 03, 2023

B2B marketers are expected to generate sales pipeline and customer revenue. Marketing teams are grinding daily to discover new ways to identify, enga...

0 0 8 0

by Latinos MediaSyndication

May 03, 2023

On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape. From 9,932 last y...

0 0 7 0

3 new Facebook Reels features

by Latinos MediaSyndication

May 03, 2023

Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize ...

0 0 7 0

by Latinos MediaSyndication

May 03, 2023

Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more eff...

0 0 7 0

by Latinos MediaSyndication

May 02, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. So, what sets these roles apart? This article cov...

0 0 24 0

by Latinos MediaSyndication

May 02, 2023

I’ve written about ways to use ChatGPT for SEO and content marketing-related tasks, like keyword research, crafting title tags and local SEO. I use i...

0 0 20 0

by Latinos MediaSyndication

May 02, 2023

is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — o...

0 0 15 0

3 new enhancements for YouTube Shorts

by Latinos MediaSyndication

May 02, 2023

This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning ...

0 0 12 0

by Latinos MediaSyndication

May 02, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overw...

0 0 11 0

How to create a resource page

by Latinos MediaSyndication

Apr 30, 2023

If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way...

0 0 28 0

Weekend Favs April 29

by Latinos MediaSyndication

Apr 30, 2023

Weekend Favs April 29 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of to...

0 0 34 0

by Latinos MediaSyndication

Apr 29, 2023

Google page experience was never a ranking “system” but is still considered a ranking “signal,” Danny Sullivan, Google’s Search Liaison, said this mo...

0 0 50 0

by Latinos MediaSyndication

Apr 29, 2023

OpenAI’s release of ChatGPT got everyone in the tech world thinking, ourselves included, about its impact on everything. We started to wonder, and as...

0 0 23 0

by Latinos MediaSyndication

Apr 29, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that ...

0 0 30 0

by Latinos MediaSyndication

Apr 29, 2023

When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that wil...

0 0 10 0

by Latinos MediaSyndication

Apr 29, 2023

Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this yea...

0 0 25 0

by Latinos MediaSyndication

Apr 28, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead gene...

0 0 0 0

by Latinos MediaSyndication

Apr 28, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead gene...

0 0 37 0

by Latinos MediaSyndication

Apr 28, 2023

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. H...

0 0 15 0

by Latinos MediaSyndication

Apr 28, 2023

Pinterest just announced a significant advertising partnership with Amazon. How it works. When Pinterest users encounter an Amazon ad, they will be d...

0 0 16 0

by Latinos MediaSyndication

Apr 27, 2023

Marketing conversations nowadays almost always involve artificial intelligence, particularly when it comes to the future of search. Will AI chatbots...

0 0 40 0

by Latinos MediaSyndication

Apr 27, 2023

With the prevalence of social media and online review platforms, what people say about you online can make or break your personal brand or small busi...

0 0 40 0

by Latinos MediaSyndication

Apr 27, 2023

Did you know that two years ago, $19.2 billion was spent on third-party data? But with changes around data privacy, collecting third-party data is co...

0 0 28 0

by Latinos MediaSyndication

Apr 27, 2023

How are you identifying where you can reduce your marketing costs and increase profitability, without hurting revenue? If you’re a PPC advertiser, ch...

0 0 37 0

Meta’s ad revenue is up 4.3% in Q1

by Latinos MediaSyndication

Apr 27, 2023

The “year of efficiency” for Meta is starting out relatively decent in terms of revenue, with a 3% increase overall. And despite their plan to cut an...

0 0 33 0

by Latinos MediaSyndication

Apr 26, 2023

You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in ma...

0 0 34 0

by Latinos MediaSyndication

Apr 26, 2023

Almost half of B2B marketers are struggling to use data, both to drive decision-making and measure performance. It’s the biggest challenge they face,...

0 0 28 0

by Latinos MediaSyndication

Apr 26, 2023

Are you struggling with your content marketing strategy? Do you lack time, resources, and a clear purpose? The Content Marketing Quick Start Guide fr...

0 0 33 0

by Latinos MediaSyndication

Apr 26, 2023

Google has confirmed that the April 2023 reviews update is now finished rolling out. This update announced on April 12, 2023, has officially complete...

0 0 11 0

by Latinos MediaSyndication

Apr 26, 2023

Microsoft’s advertising business posted lackluster growth in the first quarter of 2023. Advertising and search revenue increased 3.4% to just over $...

0 0 18 0

by Latinos MediaSyndication

Apr 26, 2023

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A ...

0 0 17 0

by Latinos MediaSyndication

Apr 26, 2023

Are you tired of spending countless hours on link building for your website only to see minimal results? In this article, you’ll find some risk-free ...

0 0 21 0

by Latinos MediaSyndication

Apr 25, 2023

Companies are currently bracing for a potential economic downturn, and many are searching for a solution to their current woes. Increases in labor co...

0 0 52 0

by Latinos MediaSyndication

Apr 25, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional ...

0 0 34 0

Weekend Favs April 22

by Latinos MediaSyndication

Apr 23, 2023

Weekend Favs April 22 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of to...

0 0 44 0

by Latinos MediaSyndication

Apr 22, 2023

Starting April 21, verified check marks will be necessary for brands running ads on Twitter. Unless they’re spending over $1,000 a month, that is. A ...

0 0 53 0

by Latinos MediaSyndication

Apr 22, 2023

Google quietly updated its documented Google ranking systems page and completely removed several page experience-related ranking systems from the pag...

0 0 40 0

Why we care about marketing automation

by Latinos MediaSyndication

Apr 22, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently...

0 0 34 0

by Latinos MediaSyndication

Apr 22, 2023

Microsoft Bing Chat said it is now better at responding to news questions and also reduced unnecessary duplicate searches, end conversation triggers,...

0 0 12 0

by Latinos MediaSyndication

Apr 22, 2023

“Bad” digital ad spending is very bad for the environment. That’s the finding of Scope3’s State of Sustainability Report which found that media prope...

0 0 12 0

by Latinos MediaSyndication

Apr 21, 2023

Customer experience is the most important and toughest part of marketing. The scale alone can be staggering. CX involves every interaction current an...

0 0 56 0

by Latinos MediaSyndication

Apr 21, 2023

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fa...

0 0 45 0

by Latinos MediaSyndication

Apr 21, 2023

In today’s fiercely competitive market, delivering personalized experiences is crucial for customer engagement and loyalty. However, marketers who fa...

0 0 37 0

by Latinos MediaSyndication

Apr 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a ...

0 0 15 0

by Latinos MediaSyndication

Apr 20, 2023

More and more, people are turning to the search bar on social media platforms. Learn how to optimize your content for platform search and platform al...

0 0 93 0

by Latinos MediaSyndication

Apr 20, 2023

As excited as digital marketers get about the shiny new thing (we’re looking at you, AI), one of the first and most-established forms of online marke...

0 0 29 0

by Latinos MediaSyndication

Apr 20, 2023

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majori...

0 0 0 0

by Latinos MediaSyndication

Apr 20, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizati...

0 0 20 0

by Latinos MediaSyndication

Apr 20, 2023

Microsoft has just announced that as of April 25, 2023, Multi-platform Smart Campaigns will no longer support Twitter. The announcement. Microsoft Ad...

0 0 20 0

by Latinos MediaSyndication

Apr 19, 2023

Results from a Google experiment showed that interest-based audience solutions performed reasonably well compared to third-party cookies. The results...

0 0 28 0

by Latinos MediaSyndication

Apr 19, 2023

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, ha...

0 0 36 0

Ryan Phelan: Spotlight on the expert

by Latinos MediaSyndication

Apr 19, 2023

In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Ryan Phelan has...

0 0 29 0

by Latinos MediaSyndication

Apr 19, 2023

A full 87% of shoppers in the U.S. begin product searches online, with a majority turning to Google to find the answers they need. The path to purcha...

0 0 31 0

by Latinos MediaSyndication

Apr 19, 2023

B2B marketers have employed account-based marketing (ABM) for well over a decade, but the approach has quickly begun gaining currency over the past f...

0 0 26 0

by Latinos MediaSyndication

Apr 19, 2023

Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people....

0 0 21 0

by Latinos MediaSyndication

Apr 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit...

0 0 34 0

by Latinos MediaSyndication

Apr 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experi...

0 0 31 0

by Latinos MediaSyndication

Apr 18, 2023

So you’re a paid search advertiser with a lead generation client. You’ve been reporting on total leads generated by paid search each month, but now y...

0 0 29 0

by Latinos MediaSyndication

Apr 18, 2023

Google has documented new return policy information in the product structured data help section specific for merchant listings. This addition came on...

0 0 32 0

How to create how-to content in 7 steps

by Latinos MediaSyndication

Apr 17, 2023

If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. The person desperatel...

0 0 51 0

by Latinos MediaSyndication

Apr 17, 2023

With the rise of ecommerce, consumers now have more choices than ever before and expect seamless and personalized experiences from the brands they in...

0 0 71 0

by Latinos MediaSyndication

Apr 17, 2023

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, Abou...

0 0 36 0

by Latinos MediaSyndication

Apr 17, 2023

Google expanded the display of shipping and return information on Google Search text results for merchant sites while adding new reporting to Search ...

0 0 20 0

by Latinos MediaSyndication

Apr 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it ...

0 0 12 0

by Latinos MediaSyndication

Apr 17, 2023

“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publish...

0 0 17 0

by Latinos MediaSyndication

Apr 17, 2023

Google is looking into an issue in Merchant Center where some advertisers may see a “Circumventing systems” message in their ads. What’s going on. Th...

0 0 11 0

by Latinos MediaSyndication

Apr 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-...

0 0 32 0

Weekend Favs April 15

by Latinos MediaSyndication

Apr 15, 2023

Weekend Favs April 15 written by Felipe Orrego read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of t...

0 0 37 0

by Latinos MediaSyndication

Apr 15, 2023

In December 2022, Microsoft announced a collaboration with Roku and has now presented an analysis of the advantages of combining connected television...

0 0 65 0

by Latinos MediaSyndication

Apr 15, 2023

Video thumbnails will only be shown in Google’s search results when a video is the main content of a page, Google announced today. The announcement. ...

0 0 41 0

by Latinos MediaSyndication

Apr 15, 2023

Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets ...

0 0 34 0

by Latinos MediaSyndication

Apr 15, 2023

Google has opened registration for Google Marketing Live – the company’s annual event for showing off its newest ad formats, products and updates. Wh...

0 0 19 0

by Latinos MediaSyndication

Apr 15, 2023

Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what...

0 0 11 0

by Latinos MediaSyndication

Apr 15, 2023

Relaunching or redesigning a website can make or break your SEO efforts. Even a single mistake can result in catastrophic ranking drops – or, worst,...

0 0 27 0

by Latinos MediaSyndication

Apr 15, 2023

Attribution modeling is what many marketers use to help determine the comparative value of a marketing or advertising channel. Understanding the valu...

0 0 14 0

by Latinos MediaSyndication

Apr 15, 2023

Digital advertising revenue growth slowed to 10.8% last year with a total of $209.7 billion spent, according to the annual report from the Internet A...

0 0 16 0

by Latinos MediaSyndication

Apr 15, 2023

Twitter’s ad revenue recovery appears to be slower than its owner, Elon Musk, claimed earlier this week in an interview with the BBC. Data from resea...

0 0 13 0

by Latinos MediaSyndication

Apr 13, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major up...

0 0 32 0

by Latinos MediaSyndication

Apr 13, 2023

Google has released the April 2023 product reviews update. This is the second product reviews update of 2023 and the seventh overall. Announcement. T...

0 0 35 0

by Latinos MediaSyndication

Apr 13, 2023

Google has released the April 2023 reviews update. This update goes beyond Google’s prior product reviews updates to evaluate reviews of any topic th...

0 0 35 0

by Latinos MediaSyndication

Apr 13, 2023

Paid search advertising grew again in 2022 – just not as much as it did in 2021. In total, search accounted for $84.4 billion of the $209.7 billion i...

0 0 24 0

by Latinos MediaSyndication

Apr 13, 2023

Managing PPC campaigns efficiently requires using the right mix of tools. Google Ads scripts have long been one of my favorites because they are comp...

0 0 15 0

10 minute TikTok videos are gone

by Latinos MediaSyndication

Apr 12, 2023

A little over a year ago, TikTok allowed users to upload videos up to 10 minutes long. Now, users have noticed that option is gone. Interesting… TikT...

0 0 50 0

by Latinos MediaSyndication

Apr 12, 2023

What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data plat...

0 0 0 0

by Latinos MediaSyndication

Apr 12, 2023

Google will be deprecating the “Keyword Plan Ad Group Forecast” and “Keyword Plan Keyword Forecast” functionalities. This change is slated to take ef...

0 0 38 0

Microsoft Ads introduces PLA Extensions

by Latinos MediaSyndication

Apr 12, 2023

PLA Extensions are the first fully integrated retail media solution from Microsoft allowing brands to serve product ads both onsite and offsite with ...

0 0 16 0

by Latinos MediaSyndication

Apr 12, 2023

The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating...

0 0 22 0

by Latinos MediaSyndication

Apr 12, 2023

Search marketers have a bevy of metrics at their disposal. It can be difficult to know exactly how to react when we’re analyzing all these metrics si...

0 0 23 0

by Latinos MediaSyndication

Apr 12, 2023

Python is a powerful programming language that has gained popularity in the SEO industry over the past few years. With its relatively simple syntax,...

0 0 18 0

by Latinos MediaSyndication

Apr 11, 2023

Google has released its webspam report for 2022 and said that SpamBrain was able to five times more spam sites compared to 2021 and 200 times compare...

0 0 43 0

by Latinos MediaSyndication

Apr 11, 2023

What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of marketing technology, customer data plat...

0 0 42 0

by Latinos MediaSyndication

Apr 11, 2023

As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Greg Morales dire...

0 0 34 0

by Latinos MediaSyndication

Apr 10, 2023

The Google search experience “will evolve substantively over the next decade,” according to Google CEO Sundar Pichai in a wide-ranging interview with...

0 0 61 0

by Latinos MediaSyndication

Apr 10, 2023

Vidmob has just released its comprehensive report on global LinkedIn advertising trends, providing invaluable insights into the most effective visual...

0 0 41 0

by Latinos MediaSyndication

Apr 10, 2023

Meta plans to monetize its proprietary generative AI technology by December, joining Google in exploring practical applications. The company has been...

0 0 40 0

by Latinos MediaSyndication

Apr 10, 2023

Consumers lose trust – in a big way – when a product or service doesn’t have a 4- or 5-star rating in online reviews, according to a new survey. Why ...

0 0 24 0

by Latinos MediaSyndication

Apr 08, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s laun...

0 0 49 0

21 best ChatGPT alternatives

by Latinos MediaSyndication

Apr 08, 2023

I’ve been excited about ChatGPT, its API, and its SEO applications – everything from local SEO to title tags and content editing. And like many (incl...

0 0 53 0

by Latinos MediaSyndication

Apr 08, 2023

Twitter is now delivering on its promise to show less ads to Twitter Blue subscribers. The company has added details of how “Half ads” will work to i...

0 0 45 0

Weekend Favs April 8

by Latinos MediaSyndication

Apr 08, 2023

Weekend Favs April 8 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 38 0

by Latinos MediaSyndication

Apr 07, 2023

Large language models (LLMs) will eventually be part of the Google search experience. We still don’t know when conversational AI will appear in Searc...

0 0 51 0

by Latinos MediaSyndication

Apr 07, 2023

Lost in the non-story about Bing adding ads to Chat (ads were already there) was a blog post by Microsoft attempting to assure content creators that ...

0 0 44 0

by Latinos MediaSyndication

Apr 07, 2023

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. These opportuni...

0 0 46 0

by Latinos MediaSyndication

Apr 07, 2023

Recent years have seen gaming become an attractive advertising opportunity for brands. As more people are playing video games, there’s a huge potenti...

0 0 26 0

by Latinos MediaSyndication

Apr 07, 2023

Google has prioritized rating chatbot prompt responses above rating the quality of search results, at least for some of its contract workers, since J...

0 0 20 0

How SEOs can embrace AI-powered search

by Latinos MediaSyndication

Apr 07, 2023

The race toward AI-powered search is heating up. Microsoft has Bing Chat while Google has Bard. Yet, many are concerned about what all these developm...

0 0 29 0

by Latinos MediaSyndication

Apr 07, 2023

As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, cr...

0 0 20 0

Entity SEO: The definitive guide

by Latinos MediaSyndication

Apr 06, 2023

This article was co-authored by Andrew Ansley. Things, not strings. If you haven’t heard this before, it comes from a famous Google blog post that an...

0 0 81 0

by Latinos MediaSyndication

Apr 06, 2023

In a previous story, we looked at the importance for data analysis of avoiding bias and choosing the right metrics. In this follow-up we discuss the ...

0 0 56 0

by Latinos MediaSyndication

Apr 06, 2023

Love it or hate it, the artificial intelligence revolution is here. People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally cha...

0 0 53 0

Has AI changed SEO for better or worse?

by Latinos MediaSyndication

Apr 06, 2023

Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT‘s launch in late ...

0 0 46 0

by Latinos MediaSyndication

Apr 06, 2023

Google will soon retire four rules-based attribution models in Google Ads and Google Analytics: First-click. Linear. Time decay. Position-based. Why ...

0 0 25 0

by Latinos MediaSyndication

Apr 06, 2023

As part of the MarTech Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Saidah Abdulhaqq,...

0 0 26 0

by Latinos MediaSyndication

Apr 06, 2023

Are you a brand looking to take advantage of the explosive growth of TikTok and its wide audience? DISQO has just released a report that provides ans...

0 0 22 0

by Latinos MediaSyndication

Apr 06, 2023

Stop reading. Now. Go open Google Analytics. Click on Behavior, then sort by Top Content, and add a Secondary dimension for google / organic. Now, wh...

0 0 26 0

by Latinos MediaSyndication

Apr 05, 2023

An identity resolution platform is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and ...

0 0 57 0

by Latinos MediaSyndication

Apr 05, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other c...

0 0 54 0

by Latinos MediaSyndication

Apr 05, 2023

People who rushed to download the Microsoft Edge browser to try out the New Bing Chat experience – ironically – ended up using Google Search on Edge,...

0 0 50 0

by Latinos MediaSyndication

Apr 05, 2023

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great...

0 0 0 0

by Latinos MediaSyndication

Apr 05, 2023

Measuring campaign success is critical now more than ever. Calculating the incremental lift and the resulting value that campaigns provide is a great...

0 0 53 0

by Latinos MediaSyndication

Apr 05, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more...

0 0 45 0

by Latinos MediaSyndication

Apr 05, 2023

Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing...

0 0 23 0

by Latinos MediaSyndication

Apr 05, 2023

Are we in a recession or not? It doesn’t matter whether the national economy meets the classic definition (i.e., when a country’s gross domestic prod...

0 0 23 0

by Latinos MediaSyndication

Apr 04, 2023

A new lawsuit alleges that Google abused its dominance in display advertising since 2014 and seeks £3.4 billion ($4.2 billion) in damages for all UK ...

0 0 48 0

by Latinos MediaSyndication

Apr 04, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. The people in this group have au...

0 0 63 0

by Latinos MediaSyndication

Apr 04, 2023

Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event g...

0 0 49 0

by Latinos MediaSyndication

Apr 04, 2023

Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case yo...

0 0 25 0

by Latinos MediaSyndication

Apr 04, 2023

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the ...

0 0 24 0

by Latinos MediaSyndication

Apr 03, 2023

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It...

0 0 32 0

by Latinos MediaSyndication

Apr 03, 2023

On March 3, LinkedIn introduced collaborative articles, a new type of content that LinkedIn publishes with the help of AI and LinkedIn users. While ...

0 0 30 0

by Latinos MediaSyndication

Apr 03, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? If your B2...

0 0 30 0

Weekend Favs April 1

by Latinos MediaSyndication

Apr 01, 2023

Weekend Favs April 1 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 57 0

by Latinos MediaSyndication

Mar 31, 2023

Google Bard just got an upgrade today, it now is better at math and logic responses by incorporating Google’s PaLM language models. “Today I wanted t...

0 0 49 0

by Latinos MediaSyndication

Mar 31, 2023

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text t...

0 0 55 0

by Latinos MediaSyndication

Mar 31, 2023

Google’s ad business will celebrate its 23rd year this fall, but not before paid search undergoes massive changes. As traditional search evolves with...

0 0 45 0

by Latinos MediaSyndication

Mar 31, 2023

Marketing and technology are two fields that constantly change, and the intersection of the two fields – martech – certainly reflects that. That’s wh...

0 0 35 0

by Latinos MediaSyndication

Mar 31, 2023

Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engin...

0 0 23 0

by Latinos MediaSyndication

Mar 31, 2023

I know what you’re thinking. “I’m going on a trip to Cape May, NJ and need a true ‘hidden gem’ of a travel guide.” Well, if by some extreme fluke, yo...

0 0 23 0

by Latinos MediaSyndication

Mar 31, 2023

Did you know Google can now detect if scammers are overlaying fake phone numbers in user-contributed photos within Google Maps and automatically dete...

0 0 25 0

by Latinos MediaSyndication

Mar 30, 2023

In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particula...

0 0 49 0

by Latinos MediaSyndication

Mar 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Why we care. Artificial intel...

0 0 46 0

by Latinos MediaSyndication

Mar 30, 2023

Since ChatGPT launched, the debate around the “fair use” of public website content for AI training – and whether this is plagiarism – has raged. That...

0 0 48 0

by Latinos MediaSyndication

Mar 30, 2023

Think of a great conversation you’ve had recently. I bet there was give-and-take, great insights and maybe even some entertaining moments. The key to...

0 0 42 0

by Latinos MediaSyndication

Mar 30, 2023

Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets...

0 0 38 0

by Latinos MediaSyndication

Mar 30, 2023

OpenAI’s ChatGPT erupted into the market in November 2022, reaching 100 million users in just two months, making it the fastest application to reach ...

0 0 57 0

by Latinos MediaSyndication

Mar 30, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends,...

0 0 46 0

by Latinos MediaSyndication

Mar 30, 2023

Many think that scaling agile means taking it from one team to many. While that’s a part of it, agility at scale is more about culture transformation...

0 0 38 0

by Latinos MediaSyndication

Mar 30, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of ot...

0 0 38 0

by Latinos MediaSyndication

Mar 30, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Lan...

0 0 40 0

by Latinos MediaSyndication

Mar 30, 2023

Marketing technologists see themselves as separate from the marketers they support and they really like their jobs. Those are among the findings from...

0 0 39 0

by Latinos MediaSyndication

Mar 30, 2023

Let’s set the record straight. Google News optimization is not only for news sites. Any website which regularly invests in timely content can reach ...

0 0 33 0

by Latinos MediaSyndication

Mar 30, 2023

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking f...

0 0 31 0

by Latinos MediaSyndication

Mar 30, 2023

Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers exp...

0 0 30 0

by Latinos MediaSyndication

Mar 29, 2023

Now that the Google March 2023 broad core update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous ...

0 0 50 0

by Latinos MediaSyndication

Mar 29, 2023

A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time...

0 0 43 0

by Latinos MediaSyndication

Mar 29, 2023

If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differ...

0 0 43 0

by Latinos MediaSyndication

Mar 29, 2023

If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differ...

0 0 39 0

Brand safety in video game advertising

by Latinos MediaSyndication

Mar 29, 2023

The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the...

0 0 28 0

by Latinos MediaSyndication

Mar 29, 2023

Ignite Visibility recently surveyed over 120 marketing professionals about their present SEO and content marketing strategies and their outlook going...

0 0 38 0

by Latinos MediaSyndication

Mar 29, 2023

Microsoft is beginning a pilot program to allow advertising by delegated or authorized providers of certain government services with review and pre-a...

0 0 30 0

by Latinos MediaSyndication

Mar 29, 2023

Google has released its 2022 Ads Safety Report, which highlights the measures taken by Google to prevent abuse while enabling its publishers and busi...

0 0 37 0

by Latinos MediaSyndication

Mar 28, 2023

Google is rolling out a number of features to help search better and more easily verify the information they are looking at within the search results...

0 0 93 0

by Latinos MediaSyndication

Mar 28, 2023

The Google March 2023 broad core update that started rolling out on March 15, 2023, is now officially done rolling out. The update took 13 days to ro...

0 0 53 0

by Latinos MediaSyndication

Mar 28, 2023

Google is making two new updates to its Government documents and official services policy. The new changes. The date when Google will begin enforcing...

0 0 49 0

by Latinos MediaSyndication

Mar 28, 2023

Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was ...

0 0 36 0

by Latinos MediaSyndication

Mar 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Do...

0 0 37 0

by Latinos MediaSyndication

Mar 28, 2023

We are seeing one overarching theme in Salesforce’s spring release — simplicity. Users have long requested a more user-friendly interface that doesn’...

0 0 36 0

by Latinos MediaSyndication

Mar 28, 2023

Google has updated the Core Web Vitals report within Google Search Console. The update is around a change in the number of URLs that Google reports o...

0 0 36 0

by Latinos MediaSyndication

Mar 28, 2023

Google updates come and go. And sometimes websites pay the price. When this happens, it can be tough when you’ve noticed a drop in rankings and traff...

0 0 31 0

4 new rules for PPC ad creative

by Latinos MediaSyndication

Mar 28, 2023

It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’...

0 0 47 0

by Latinos MediaSyndication

Mar 28, 2023

Google has broken out the merchant listings and product snippet reporting into two unique appearances that you can filter on within the performance r...

0 0 39 0

by Latinos MediaSyndication

Mar 27, 2023

Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s see what’s new. New Fe...

0 0 56 0

by Latinos MediaSyndication

Mar 27, 2023

Marketers are closely watching the Congressional debate over banning TikTok. The social media platform is hugely popular in the U.S. which makes it a...

0 0 56 0

by Latinos MediaSyndication

Mar 27, 2023

Manual bidding will be discontinued for new campaigns on the Microsoft Audience Network beginning April 24th. From this date, all current image and f...

0 0 51 0

by Latinos MediaSyndication

Mar 27, 2023

Hiring talent with analytics experience is emerging as a critical priority this year. By hiring marketers who can effectively analyze data and glean ...

0 0 46 0

by Latinos MediaSyndication

Mar 27, 2023

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incremental...

0 0 40 0

How much should you budget for content?

by Latinos MediaSyndication

Mar 27, 2023

As you build a content marketing strategy for your brand, you may encounter one key area that stumps you – especially if you’re new to content. Budge...

0 0 61 0

by Latinos MediaSyndication

Mar 27, 2023

ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO, keyword research and SEO-focused content creation. Tit...

0 0 41 0

by Latinos MediaSyndication

Mar 26, 2023

The 2023 local search ranking factors survey is now out, it is a survey of what local SEO experts rank the most important ranking factors are for bot...

0 0 64 0

by Latinos MediaSyndication

Mar 26, 2023

Google Panda patent granted In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing ...

0 0 48 0

by Latinos MediaSyndication

Mar 26, 2023

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first t...

0 0 47 0

Weekend Favs March 25

by Latinos MediaSyndication

Mar 25, 2023

Weekend Favs March 25 written by Felipe Orrego read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of t...

0 0 83 0

by Latinos MediaSyndication

Mar 25, 2023

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content m...

0 0 49 0

by Latinos MediaSyndication

Mar 25, 2023

About 12 years ago, I met with a client and spoke about their approach to customer acquisition. There were whiteboard diagrams, initiatives posted to...

0 0 41 0

by Latinos MediaSyndication

Mar 25, 2023

Google search advocate John Mueller has always downplayed the value of HTML sitemaps. Recently, he reiterated his dissatisfaction with HTML sitemaps,...

0 0 33 0

by Latinos MediaSyndication

Mar 25, 2023

Google’s top 3 search ranking factors In 2016, Google’s Andrey Lipattsev revealed that links, content and RankBrain were the top three ranking signals...

0 0 56 0

by Latinos MediaSyndication

Mar 24, 2023

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten ...

0 0 61 0

by Latinos MediaSyndication

Mar 24, 2023

In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies ...

0 0 55 0

by Latinos MediaSyndication

Mar 24, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track o...

0 0 51 0

by Latinos MediaSyndication

Mar 24, 2023

Hologram technology company ARHT is introducing a new touchscreen model, ARHT CAPSULE, to enhance in-store shopping experiences. The screens display ...

0 0 39 0

3 new Google Discovery ads features

by Latinos MediaSyndication

Mar 24, 2023

Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spar...

0 0 37 0

by Latinos MediaSyndication

Mar 24, 2023

It’s still very early in the AI search engine arms race, but it appears Microsoft has made gains on Google thanks to the new Bing. Microsoft has prev...

0 0 29 0

6 new Reddit Ads Manager features

by Latinos MediaSyndication

Mar 24, 2023

Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of ...

0 0 60 0

by Latinos MediaSyndication

Mar 23, 2023

As the sun begins to set on Google Analytics Universal Analytics (UA), businesses are (or should be) gearing up for the transition to Google Analytic...

0 0 58 0

by Latinos MediaSyndication

Mar 23, 2023

In a wildly dramatic and painful-to-watch session, TikTok CEO Shou Zi Chew testified before Congress in a hearing that will determine the future of t...

0 0 55 0

by Latinos MediaSyndication

Mar 23, 2023

Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majori...

0 0 52 0

by Latinos MediaSyndication

Mar 23, 2023

Stensul, the platform that promotes rapid and collaborative creation of emails, has announced that it will now support similar processes for landing ...

0 0 28 0

by Latinos MediaSyndication

Mar 23, 2023

At least thrice a week, somebody asks me if our agency business has declined because of economic uncertainty. My answer: No. Enterprise companies hav...

0 0 61 0

by Latinos MediaSyndication

Mar 23, 2023

In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is wher...

0 0 46 0

by Latinos MediaSyndication

Mar 23, 2023

Google began to open Bard yesterday and as more of us began to use it and compare it to competitors like Bing Chat and OpenAI’s ChatGPT, we are notic...

0 0 46 0

by Latinos MediaSyndication

Mar 23, 2023

Did you know 87% of marketers said content marketing helped them achieve their company branding goals? Nearly 80% said it helped them build credibili...

0 0 45 0

by Latinos MediaSyndication

Mar 23, 2023

Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, ...

0 0 26 0

by Latinos MediaSyndication

Mar 23, 2023

As of writing, Bard has been open to a small portion of the public for a full day. I’ve had the opportunity to play around with Google’s new AI chatb...

0 0 30 0

by Latinos MediaSyndication

Mar 23, 2023

Google Analytics has increased the number of Properties that can be added to an account, from the previous default value of 100 to 2000. What’s chang...

0 0 43 0

by Latinos MediaSyndication

Mar 23, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce s...

0 0 29 0

by Latinos MediaSyndication

Mar 23, 2023

Technology news publisher The Verge has published a 600-word article filled with ChatGPT content and a heavy dose of sarcasm that has been outranking...

0 0 28 0

by Latinos MediaSyndication

Mar 22, 2023

Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring...

0 0 61 0

by Latinos MediaSyndication

Mar 22, 2023

In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global ...

0 0 105 0

by Latinos MediaSyndication

Mar 22, 2023

Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. T...

0 0 106 0

by Latinos MediaSyndication

Mar 22, 2023

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you mo...

0 0 46 0

Bing Image Creator added to Bing Chat

by Latinos MediaSyndication

Mar 22, 2023

Bing Chat has added integration with its Image Creator tool where you can ask Bing Chat to create images for you and it will. “Bing Image Creator, ne...

0 0 58 0

by Latinos MediaSyndication

Mar 22, 2023

Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad ...

0 0 49 0

by Latinos MediaSyndication

Mar 22, 2023

Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks, which have grown from a small portion ...

0 0 37 0

by Latinos MediaSyndication

Mar 21, 2023

Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen introducing Adobe...

0 0 54 0

by Latinos MediaSyndication

Mar 21, 2023

Google is adding a new “ranking” section to the Google Search Status dashboard it launched last December. The new ranking section will include active...

0 0 54 0

by Latinos MediaSyndication

Mar 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now s...

0 0 0 0

by Latinos MediaSyndication

Mar 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now s...

0 0 49 0

by Latinos MediaSyndication

Mar 21, 2023

Google opened its Bard waitlist today. Hopefully, you get access soon. While you wait, you can get a taste of how Bard works and behaves. Let’s have ...

0 0 35 0

by Latinos MediaSyndication

Mar 21, 2023

Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expect...

0 0 33 0

by Latinos MediaSyndication

Mar 21, 2023

Google has begun opening up Google Bard, its answer to ChatGPT and other AI chat solutions, to the public. There is now a way to sign up for a waitli...

0 0 60 0

by Latinos MediaSyndication

Mar 21, 2023

Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions g...

0 0 70 0

by Latinos MediaSyndication

Mar 21, 2023

To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids...

0 0 52 0

by Latinos MediaSyndication

Mar 21, 2023

Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming, as Mikhail Parak...

0 0 50 0

by Latinos MediaSyndication

Mar 21, 2023

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level...

0 0 41 0

by Latinos MediaSyndication

Mar 21, 2023

The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will get you vagu...

0 0 44 0

by Latinos MediaSyndication

Mar 21, 2023

rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced i...

0 0 57 0

by Latinos MediaSyndication

Mar 20, 2023

Large enterprises have traditionally seen advertising and marketing technology platforms align into separate stacks and teams. This presents problems...

0 0 57 0

by Latinos MediaSyndication

Mar 18, 2023

Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they h...

0 0 91 0

Weekend Favs March 18

by Latinos MediaSyndication

Mar 18, 2023

Weekend Favs March 18 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of to...

0 0 116 0

Why SEOs should focus on creating trust

by Latinos MediaSyndication

Mar 18, 2023

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overl...

0 0 78 0

More AI writing assistants in action

by Latinos MediaSyndication

Mar 18, 2023

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at WriteSonic and Copy.ai. 4. WriteSonic WriteSo...

0 0 35 0

Your SEO guide to the ChatGPT API

by Latinos MediaSyndication

Mar 18, 2023

ChatGPT announced the rollout of its API (GPT 3.5 Turbo) on March 1. I’m bullish on ChatGPT’s utility for several different SEO-related functions li...

0 0 54 0

Meta rolls out paid verification

by Latinos MediaSyndication

Mar 18, 2023

Mark Zuckerberg, CEO of Meta, just announced on his Instagram channel that the company’s paid verification program, Meta Verified, is now available i...

0 0 36 0

by Latinos MediaSyndication

Mar 18, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered suppo...

0 0 34 0

by Latinos MediaSyndication

Mar 17, 2023

There is a misconception that digital analytics reports are inaccurate. In reality, they are highly accurate in their own way, just not precise. The ...

0 0 51 0

by Latinos MediaSyndication

Mar 17, 2023

Google Analytics has introduced the capability to process item-specific custom parameters from ecommerce events occurring on your website or app. The...

0 0 63 0

The power of programmatic advertising

by Latinos MediaSyndication

Mar 17, 2023

With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and pro...

0 0 51 0

by Latinos MediaSyndication

Mar 17, 2023

Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report 2021: The report listed misinformation around COVID-19 and the poli...

0 0 36 0

by Latinos MediaSyndication

Mar 16, 2023

With so much uncertainty right now, one thing has remained constant: programmatic campaigns work. Programmatic is built for the open internet and pro...

0 0 63 0

by Latinos MediaSyndication

Mar 16, 2023

Google is now rolling out the March 2023 broad core update. This is the first broad core update of 2023. It has been just over six months since Googl...

0 0 69 0

by Latinos MediaSyndication

Mar 16, 2023

This article is part of a series about designing a high-performing marketing organization. Organizations thoughtfully designed to run lean, easily a...

0 0 75 0

The new Bing: No more waiting list?

by Latinos MediaSyndication

Mar 16, 2023

Is the waiting list to test drive the new Bing gone? It sure looks that way. We were alerted to this development by a story on Windows Central. Why w...

0 0 55 0

by Latinos MediaSyndication

Mar 16, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (That’s 106 d...

0 0 45 0

by Latinos MediaSyndication

Mar 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions...

0 0 56 0

by Latinos MediaSyndication

Mar 15, 2023

Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use t...

0 0 51 0

by Latinos MediaSyndication

Mar 15, 2023

Starting on March 15, Microsoft Advertising will be changing the way broad match modifier (BMM) keywords are served for search ads. What’s happening....

0 0 52 0

by Latinos MediaSyndication

Mar 15, 2023

Andi is adding a Generated Content feature to its search results. It promises “the most accurate generative AI content and reliable source citation i...

0 0 59 0

by Latinos MediaSyndication

Mar 14, 2023

Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their m...

0 0 53 0

by Latinos MediaSyndication

Mar 14, 2023

Looking to create powerful marketing campaigns and better customer experiences? Marketers constantly seek new ways to unleash more power from their m...

0 0 66 0

by Latinos MediaSyndication

Mar 14, 2023

Delivering personalized customer journeys while respecting privacy. Effectively and responsibly leveraging generative AI. Supercharging your funnels ...

0 0 96 0

by Latinos MediaSyndication

Mar 14, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southa...

0 0 55 0

by Latinos MediaSyndication

Mar 13, 2023

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketi...

0 0 61 0

by Latinos MediaSyndication

Mar 13, 2023

Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed ...

0 0 59 0

by Latinos MediaSyndication

Mar 13, 2023

Bing may replace the standard answers you get at the top of the Bing Search results with Bing Chat answers. The current answers on Bing Search “use o...

0 0 50 0

by Latinos MediaSyndication

Mar 12, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you pro...

0 0 50 0

by Latinos MediaSyndication

Mar 12, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 billion. The comm...

0 0 45 0

by Latinos MediaSyndication

Mar 12, 2023

Demand for SEO has been growing yearly based on Google Trends and Exploding Topics data. For many businesses, organic search reach is still a signifi...

0 0 73 0

by Latinos MediaSyndication

Mar 12, 2023

Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The decision is due to the company’...

0 0 67 0

Weekend Favs March 11

by Latinos MediaSyndication

Mar 12, 2023

Weekend Favs March 11 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of to...

0 0 77 0

by Latinos MediaSyndication

Mar 11, 2023

Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announc...

0 0 87 0

by Latinos MediaSyndication

Mar 10, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by so...

0 0 72 0

by Latinos MediaSyndication

Mar 10, 2023

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective i...

0 0 58 0

by Latinos MediaSyndication

Mar 06, 2023

A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your...

0 0 60 0

by Latinos MediaSyndication

Mar 05, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push”...

0 0 51 0

by Latinos MediaSyndication

Mar 05, 2023

Pinterest is currently conducting alpha testing of a new ad offering that enables companies to reach customers from a more prominent location within ...

0 0 64 0

by Latinos MediaSyndication

Mar 05, 2023

Sheryl Sandberg named Facebook Chief Operating Officer In 2008, Facebook announced Sheryl Sandberg as its new Chief Operating Officer. At the time, Sa...

0 0 58 0

Weekend Favs March 4

by Latinos MediaSyndication

Mar 05, 2023

Weekend Favs March 4 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of too...

0 0 69 0

by Latinos MediaSyndication

Mar 03, 2023

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritiz...

0 0 73 0

by Latinos MediaSyndication

Mar 03, 2023

Creating content is a demanding job. The creative process takes hours, and great content is wasted if people don’t find it. If you publish content on...

0 0 59 0

by Latinos MediaSyndication

Mar 03, 2023

In response to user feedback highlighting that the current ads dashboard can be complicated and challenging for newer users, Google Ads is presently ...

0 0 94 0

by Latinos MediaSyndication

Mar 03, 2023

When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cas...

0 0 46 0

by Latinos MediaSyndication

Mar 03, 2023

This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omn...

0 0 44 0

Brave Search adds AI Summarizer feature

by Latinos MediaSyndication

Mar 03, 2023

Brave Search has introduced Summarizer, a new AI-powered feature with similarities to Google’s featured snippets and Perspectives SERP features. It’s...

0 0 76 0

by Latinos MediaSyndication

Mar 03, 2023

LinkedIn has introduced Collaborative Articles, what it is calling an all-new way to share knowledge. I’d highly dispute that, as this really feels l...

0 0 41 0

by Latinos MediaSyndication

Mar 03, 2023

In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Goo...

0 0 57 0

by Latinos MediaSyndication

Mar 03, 2023

TikTok faces further setbacks as the US House Foreign Affairs Committee grants President Joe Biden authority to prohibit the Chinese-owned app, depen...

0 0 76 0

by Latinos MediaSyndication

Mar 03, 2023

Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. Not only is it now cliché, it’s a bad...

0 0 57 0

by Latinos MediaSyndication

Mar 03, 2023

Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “triple ...

0 0 44 0

by Latinos MediaSyndication

Mar 03, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Image: Papa Johns & Netspend. Papa Johns and Netspend recently plunged into augmented re...

0 0 40 0

by Latinos MediaSyndication

Mar 03, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informall...

0 0 41 0

by Latinos MediaSyndication

Mar 02, 2023

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when comp...

0 0 54 0

by Latinos MediaSyndication

Mar 02, 2023

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when comp...

0 0 57 0

by Latinos MediaSyndication

Mar 02, 2023

Happy birthday, Yahoo! (or is it?) In 1995, Yahoo! was incorporated. I was very close to using our March 1 edition of This day in search history to wi...

0 0 55 0