Google Panda patent granted
In 2014, a patent (Ranking search results) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update, or parts of it – was granted.
However, the fact that Google was granted this patent didn’t necessarily mean it was being used by Google at the time, or that it hadn’t been modified since the application was filed.
Read all about it in Google Granted Patent For Panda Algorithm and dive deeper into Bill Slawski’s Google’s Panda Granted a Patent on Ranking Search Results and Is Ranking Search Results the Panda Patent? on SEO by the Sea. And here’s the patent.
In short, it was about looking at inbound links and how many search queries were made about a particular page/resource, and it modified the “initial scores” for the pages/resources being ranked.
Slawski explained the patent had many parts that worked together:
- Determining, for many groups of resources, a count of independent incoming links to help in the group
- Deciding, for each of the plurality of groups of resources, a count of reference queries
- Choosing, for each of the plurality of groups of resources, a respective group-specific modification factor, wherein the group-specific modification factor for each group get based on the count of independent links and the count of reference queries for the group
- Associating, with each of the plurality of groups of resources, the respective group-specific modification factor for the group, wherein the respective group-specific modification for the group modifies initial scores generated for help in the group in response to received search queries
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2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Google Adds Subdomain Support To Change Of Address Tool In Google Webmaster Tools
2015: You could now communicate subdomain moves in Google Webmaster Tools Change of Address tool.
Google Clarifies “Mobile Friendly Update” Will Roll Out Over A Week, Be Yes/No Response & More
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Google Launches Major Push To Get Local Businesses Online, Improve Data
2015: New site offered tools, content and solicited business owners to update information.
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Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links
2014: A website that was using Twitter to renew paid links appeared to have earned a Google penalty.
BrandVerity Offers Feedback From Google, Bing On Paid Search Trademark Complaints
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Google Finally Discontinues The Blocked Sites Feature
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Google Streamlines AdWords Rules On Using Trademark Keywords
2013: Google announced an update to its AdWords trademark policy that streamlined the rules on using third-party trademark keywords in campaigns.
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Is Yahoo Hoping For Justice Department Intervention To Stop MicroHoo Merger?
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From Search Marketing Expo (
SMX)
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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