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Serbian sports betting operator MerkurXTIP has entered the esports industry via a partnership with B2B esports betting provider Oddin.gg.

By utilising Oddin.gg’s technology, MerkurXTIP will be able to offer customers esports betting offerings through a wide range of markets and odds. 

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According to a release, the sportsbook’s entry into the esports market will help strengthen its position in the betting industry, bolstering its offerings and meeting the rising demand for esports betting opportunities. 

Founded in 2018, Oddin.gg offers a wide variety of esports betting products to operators. This includes odds feeds, risk management solutions, widgets, 24/7 content, its iFrame solution and marketing services. The provider currently powers solutions for the likes of Betway, Yolo Group, LOOT.BET and Aspire Global, among others. 

MerkurXtip was created in 2021 following a partnership between sales and development brand Merkur Gaming and land-based betting company Pionir. The sportsbook operates both online and offline. 

Per the bookmaker’s website, its esports offering includes popular titles such as League of Legends, DOTA 2 and Counter-Strike, alongside the likes of League of Legends: Wild Rift and Mobile Legends: Bang Bang.

Founded in 2021 through a partnership between Gauselman-owned Merkur Gaming and Pionir, the Serbian-based MerkurXtip can be accessed via both online and retail points.

Nenad Aleksic, Head of Online at MerkurXTIP, commented: “As we continue to innovate and expand our offerings, entering the esports betting market is a natural progression for MerkurXTIP. 

“By partnering with Oddin.gg, we can provide our customers with an exciting way of betting on their favourite esports events. We are confident that this collaboration will be a great success.”