When owning a business, you need to keep marketing it, or else no one will know it exists.

Marketing expenses are one of the most critical business expenses you will need. And the problem is, as a business owner, you need to find creative ways to market yourself and your business.

That can be challenging, and another challenge you have when it comes to business is that there is a lot of competition if you provide a standard service.

If you are a business owner, how do you market yourself based on your zodiac sign?

 

Aries – Takes Risks

Aries, you are energetic, passionate, and willing to take risks because you have a daring side. Not to mention, you are highly competitive, so you will go to great lengths to ensure that you are the one that is the most heard over your competitors. You are fearless in investing a lot of money to achieve high ROI or increase brand awareness. However, handling finances can be difficult for you, but you are the one that would rather make a mistake than not do something risky to promote your business. You are the ultimate go-getter.

Taurus – Creates A Marketing Plan And Sticks To It

Taurus, you are hard-working and dependable, so you will create a marketing plan and stick to every step. However, you will not take risks like Aries, as you will first go through your budget and determine what you can spend on marketing. Even though you are stubborn, you also realize you are not the expert on specific tasks, so you will hire someone who is, but you will vet them so hard that you will only choose the best one. If marketing is your field of expertise and you have a marketing company, then you would depend on yourself. But if not, you would hire the best marketer and go through each marketing step with them to fulfill it.

Gemini – Sticks To Social Media Marketing And Blogging

Gemini, you are the master communicator and very good at spreading the news. However, your primary method to market yourself is through social media marketing. You may even be a social media marketer yourself, but if not, you would prefer to use that form of marketing for your business, and you would hire a company that can do social media marketing for you. First, however, you would be the one to consistently write blog posts about your business and share them on various social media networks. That way, news about your business is all over social media platforms.

Cancer – Empathy Helps Them Understand What Clients/Customers Want

Cancer, you are highly empathetic and emotional; you will use empathy to market your business. You know your clients’ or customers’ emotional needs, and that is where you will go regarding marketing. For example, if you own an ice cream shop, you will understand the comfort your customers would feel when they enjoy your ice cream, and you would emphasize that when you are marketing your shop. If people emotionally feel something positive about your product or service, they will go for what you are selling them.

Leo – Video Marketing And Makes Them Fun And Creative

Leo, you enjoy having fun, and you also love to be the center of the spotlight. That is why you will use video marketing to market your business. And you would not create dull and dry videos, as you know that would never stand out. You want to stand out and beat the competition simultaneously. TikTok advertising would be the best method for you because the platform allows you to get creative and stand out from the crowd so that your potential clients and customers will see you and be impressed with what you are sharing and showing.

Virgo – Drives Themselves Crazy To Make It Perfect

Virgo, you are highly analytical, and you are also extremely detail-oriented. And because of that, you will market your business in a way you consider perfect. You will only blast your business on some social platforms. You will look at the analytics carefully and study them so you know what demographics and media to utilize when you do your marketing based on the nature of your business. It will be hard to delegate what you want to market to professionals, but you will only do it if you have the time and energy to ensure they do it correctly. You could become quite demanding because of that too.

Libra – Create Captivating Designs

Libra, you are the zodiac charmer and appreciate art, which your ruler, Venus, influences. That is why you will create captivating imagery to impress potential clients and customers when you market your business. You may do video marketing, as you won’t worry about doing something outlandish like Leo to attract potential buyers. Still, you will dress up in flashy outfits that impress others interested in what you sell. In other words, you market yourself by impressing others by showing them eye candy through artwork or dressing up in trendy and stylish clothing if you do video marketing.

Scorpio – Intense Marketing

Scorpio, you are passionate about anything you do, so you are intense with how you market yourself. You will only market something you are passionate about and certainly will not have a business that does nothing for you. You are also very much into experimental marketing, as you will want to give your clients or customers an entire brand experience. You don’t want your clients or customers to only merely like your goods or services as you want them to be as passionate about them as much as you are. And you know, the way you market yourself will be incredibly intense, but since you know how to get into the potential buyer’s psyche, that is a good thing.

Sagittarius – Markets Themselves Enthusiastically But Can Make Mistakes

Sagittarius, you are adventurous, and you are excited about everything, and it shows based on how you market your business. You are fearless in trying new marketing angles. You will even go all out and attempt every form of marketing for your business in a big way, such as social media marketing, traditional advertisements, and guerilla marketing. The only issue is that you can get so enthusiastic about marketing that you will make mistakes since you may need to think your methods through.  Therefore, you could quickly lose money and not get an ROI. But your optimistic and adventurous nature will not stop you from trying new methods.

Capricorn – Creates An Overly Ambitious Method To Market Themselves, Solo

Capricorn, you are incredibly ambitious, and you, like Taurus and Virgo, as you have an earth sign, will make a fierce plan to market your business step-by-step. And you will set some high goals that might be hard to attain regarding your marketing, but you will ensure that nothing gets in the way of your success. You will learn everything you can about marketing and be the one to do it yourself. It is because you want to spend money on something other than marketing costs. You are the one who believes you can do it the right way, and you want to ensure that you market your business in a way that will bring you success. Be careful not to burn out and prepare yourself that you may need to delegate some marketing tasks to a professional.

Aquarius – Guerilla Marketing

Aquarius, you march to your drummer, and you are not the one that wants to conform. Therefore, how you would market your business would be anything but conventional, as you would utilize guerrilla marketing, which is marketing your business using unconventional methods. The methods you would use would be so out-of-the-box they will make your prospects think and pique their curiosity which is the objective—an example of the type of marketing you would utilize using creative storytelling. You may use video marketing or simultaneously utilize unusual and captivating images.

Pisces – Markets With Imagery And Through Intuition

Pisces, you are intuitive and artsy and will utilize those traits in marketing. You will use beautiful imagery like Libra would for your marketing, so you would likely utilize Instagram or Pinterest marketing since those platforms are all about images. You would intuitively pick up and sense how to draw your prospects in with your marketing. Therefore, based on your intuitive traits and love for art, you will use those to your advantage in marketing. The only issue is that since you are sensitive, you could not react well if anyone gave you constructive criticism based on your marketing efforts, and that could hurt your campaign in the long run.

 

Best of luck to you.

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