Weekend Favs May 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tool...
Content remains at the core of successful consumer interactions, engagements, experiences and conversions – especially in a new era of advanced gener...
Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on ...
ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems t...
How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with ...
Weekend Favs May 06 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tool...
Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on ...
Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generat...
Want to know what your customers need and want from your content? Ask them. Then use that information to get creating. But don’t just ask one person....
A strong brand bolsters marketing efforts. From being just another provider, it transforms you into a business your audience wants to buy from. You m...
I recently connected with Fabrice Canel, a 26-year search veteran at Microsoft and principal product manager leading the team crawling, processing an...
Analyzing customer behaviors and monitoring competitor activities are among the top approaches B2B leaders use to identify opportunities for business...