The human support system has changed its form.

There was a time when we needed to be face-to-face in order to interact. Now, we can interact online with a bunch of people without leaving the comfort of home. This includes our personal contacts, work contacts, business contacts, and more.

In this digital age, businesses need to have strong internal and external communication. That is why online communities are important. And that is exactly what Salesforce Experience Cloud provides.

What does Salesforce Experience Cloud do?

Salesforce Experience Cloud helps businesses create digital experiences for their stakeholders.

Using Experience Cloud, a business can build branded portals and communities that are digitally accessible. Customers, employees, and partners can join these communities. This is where they get to collaborate and communicate. Not only that, they will also be able to explore the data shared with them.

These portals are built on top of Salesforce CRM allowing companies to manage everything centrally.

Using Experience Cloud, the following can be built:

• Corporate Sites
• Partner Portal
• Customer Account Portal
• Help Center
• Self-Service Community
• Apps

Types of Tools in Experience Cloud

Experience Cloud has multiple tools to build experiences.

These tools can be divided as follows:

1. No Code: Drag and drop tools that require no coding knowledge. An admin can easily use them.

2. Low Code:Tools that require a bit of coding knowledge. They can be used to create different components.

3. Pro Code: Using advanced coding knowledge, these tools give all the flexibility and customization power to the user.

Community Types in Salesforce Experience Cloud

Following are the different types of communities on Experience Cloud:

1. Customer Community: This is where customers interact and help each other solve problems.

2. Partner Community: Partners can share data, collaborate, and close deals here.

3. Internal Employee Community: This community exists for employee interaction. Its features include file saving and a knowledge hub.

How is Salesforce Experience Cloud Useful?

For Company 

By having Salesforce Experience Cloud, companies can easily connect and collaborate with various stakeholders. They can be employees, partners, or customers. By having this connection, the company can build rapport and trust leading to many benefits in the long run.

Experience Cloud offers an easy drag-and-drop interface for the creation of digital experiences. For those who learn how to code, there are advanced options as well.

For Employees

Employees can join groups, access company files, and message each other. This will help different teams, departments, and individuals stay in touch, minimize conflict, and enhance productivity.

For Partners

Partners can be given access to data as per the company’s policy. They can also take benefit of the knowledge hub, get leads, and customer data, and close deals.

For Customers

Customers can use self-service features to find solutions to the issues that they are facing. Additionally, they can ask questions in the community about product features and any problem that they might be facing.

Conclusion

Salesforce Experience Cloud allows businesses to build branded collaborative platforms where their employees, customers, and partners can interact. This can be done through posts, comments, groups, and Q&A.

In addition to this, stakeholders can also browse through knowledgebases and get access to data.