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A few months ago, a small e-commerce business owner named Radhika reached out to us. She had a clean website, decent products, and a dream to reach more people through Google. But despite her efforts, she wasn’t getting much traffic. Her website was stuck on the second or third page of search results. People simply weren’t finding her.

We’ve heard this story many times.

Radhika’s case was not unique, but the solution we offered her was carefully crafted. Our approach to SEO is simple, but effective. We focus on strategies that bring long-term results. And just like we helped Radhika’s business go from invisible to ranking on the first page, we’re here to walk you through the same methods we use.

So sit back, and let me walk you through the top strategies that helped Radhika—and many others—rank on Google.

Strategy One: Understanding Search Intent Before Writing a Single Word

Imagine walking into a bookstore and asking for a book on fitness, but the store assistant hands you a cookbook. That’s what happens when your content doesn’t match what people are searching for.

Before we write any blog post, product description, or landing page, we ask ourselves one simple question: what does the user really want?

We study the keywords, not just based on how often they are searched, but why people are searching for them. Is someone looking to learn something, compare options, or buy a product? That’s search intent.

For example, someone typing “best running shoes for beginners” probably wants comparisons or suggestions. Someone searching “buy Nike running shoes size eight” is ready to make a purchase. The content we create reflects that difference.

When we matched Radhika’s product pages to the right search intent and rewrote her blogs to answer real questions, her bounce rate dropped and her time-on-page increased. Google noticed.

Strategy Two: On-Page SEO That’s Simple but Powerful

Once we understand what people want, we optimize every part of the page to make Google’s job easier. This doesn’t mean stuffing keywords everywhere. It means placing the right words in the right places.

We start with the basics. A clean URL structure. A clear title that includes the keyword. Subheadings that guide both the reader and the search engine. And images that aren’t just pretty, but properly named and compressed.

One of the biggest changes we made for Radhika was fixing her title tags and meta descriptions. Before, her pages had random titles like “Home” or “Product 123.” We rewrote them to match what people were actually searching for. Suddenly, more people started clicking.

We also used internal linking smartly. Every blog linked to another relevant page, helping users explore more while giving Google a better idea of the site structure.

This kind of on-page SEO doesn’t just help with rankings. It creates a smoother experience for the people visiting your site.

Strategy Three: Content That Teaches, Not Just Sells

This might surprise you, but the content we create isn’t always about promoting a product. It’s about being genuinely helpful.

Google loves websites that offer value. So we write content that educates the reader. For Radhika, we created blog posts like “How to Choose the Right Fabric for Indian Summers” and “A Beginner’s Guide to Sustainable Fashion.” These posts didn’t sell anything directly, but they built trust.

Over time, readers started coming back to her website—not just to shop, but to learn. And that’s exactly what Google wants: websites that provide value and keep people engaged.

When your content answers real questions and offers genuine insights, people stay longer. They share it. They link to it. All of that tells Google that your site is worth ranking.

Strategy Four: Building Authority Through High-Quality Backlinks

Let’s say you open a café. On the first day, a famous food blogger visits and shares your café on her Instagram. Suddenly, your reputation skyrockets. That’s what backlinks do for your website.

Google sees backlinks as votes of confidence. But not all votes are equal. A backlink from a respected website in your niche is far more valuable than a random link from an unrelated blog.

We don’t buy links. We earn them.

For Radhika, we reached out to fashion bloggers and sustainability websites. We offered to collaborate on helpful guides, interviews, and guest posts. In return, they linked back to her website.

We also submitted her site to relevant online directories and forums. Over time, these backlinks built her site’s authority. And as her authority increased, so did her ranking.

Backlinks are a slow game. But they work, especially when they come from real, relevant sources.

Strategy Five: Technical SEO That Keeps Everything Running Smoothly

Even the best content and backlinks won’t help if your website takes ten seconds to load or crashes on mobile.

One of the first things we do when taking on a new client is run a full technical SEO audit. We look at speed, mobile-friendliness, crawlability, broken links, and more.

Radhika’s site had a beautiful design, but it was heavy. Large images, unused plugins, and messy code made it slow. Google doesn’t like slow websites—neither do visitors.

We resized her images, cleaned up the code, removed dead pages, and submitted a fresh sitemap to Google Search Console. The result? Her site loaded faster, worked perfectly on mobile, and Google could crawl it without a hitch.

Technical SEO is like the foundation of a house. You don’t see it, but without it, everything else falls apart.

The Final Chapter: From Invisible to Irresistible

Within three months, Radhika’s site saw a rise in organic traffic. Her product pages started appearing on the first page of Google. Her blogs brought in new visitors every day. And best of all, her sales doubled.

She didn’t have to rely on paid ads anymore. Her business was getting discovered—organically.

That’s the power of real, strategic SEO.

We didn’t use tricks. We didn’t promise overnight results. We simply focused on strategies that worked: understanding intent, optimizing pages, creating value, earning authority, and ensuring technical health.

If you’re someone like Radhika—running a good business but feeling lost in the noise of the internet—know that you’re not alone. And know that with the right SEO strategy, your story can change too.

It starts with a plan. It grows with consistency. And it leads to results that last.

Ready to Boost Your Google Rankings?

Just like we helped Radhika transform her online presence, we can help your business grow too. Whether you're running a local service, an online store, or a startup trying to get discovered, our SEO strategies are tailored to your goals.

If you're ready to take your website to the next level, we invite you to visit EskyDecode and explore our professional SEO services.

From detailed audits to on-page optimization, content strategy, and link building, we deliver solutions that bring long-term, measurable results.

Don’t let your competitors dominate the search results. Let’s work together to write your success story—starting today.