Event promotion can be a hectic task for many organizers, but it can be a fun activity if done properly. Social media is the best way to promote events that can help in providing effective results for your campaign. There are many event promotion ideas that can be used, but an important thing that matters is the platforms and the ways of promoting the event over it. Each platform carries a different demographic of audience and based on your event needs you need to choose the right platform and the right ideas. Since social media consists of multiple platforms, you can promote in-person events, virtual, hybrid, conferences, or any type of event. 

In this blog, we will discuss some of the best ideas that can be used to promote events on Instagram and Facebook. That are the most popular platforms with a huge audience.

Ideas to Promote Event on Instagram

For most event organizers, one of the best platforms that can be used to reach their target audience is Instagram. This platform carries a user base of billions and with millions of daily active users. Organizers can take advantage of this popular platform, below-mentioned are the best tactics that can be used to promote events on Instagram.

Create a Unique Hashtag

Using hashtags still matters on Instagram, and choosing and creating a unique hashtag that is related to your event can be a great idea that can be used. Choose the hashtags that are specific to your event and make them short and snappy so that they can attract the attention of the audience. Include these hashtags in each of your promotional posts so that attendees can click on them and find related posts. Make sure to be creative while choosing a hashtag to promote event on Instagram, and keep it short and unique to stand out. 

Build Suspense Using Its Features

Leverage Instagram’s features like reels, stories, and live-streaming to build hype about the event. Use reels to post teasers about your event, so it can help in creating some suspense about the event. Use stories and live-streaming to take them behind the scenes of your event so that it can help in creating a buzz about the event. Use stories to make a countdown so that attendees can be kept entertained, and also it can remind them to register for the event. It is a great way to promote event on Instagram and will also help in attracting potential attendees and with a wider reach.

Ideas to Promote Event on Facebook

Facebook is one of the most popular social media platform that is available and also one of the oldest social media platforms. This platform has advanced in many ways and has introduced many features that are being used to promote event on Facebook. With its multiple engaging features, it even allows you to create an event page that can act as an information booth for the event. More ideas that can be used for promoting event on this platform are mentioned below. To promote event on Facebook, include the following basic elements in your event page. 

• An eye-catching title that can grab the attention of the audience
• Make a compelling event description that can make the user register for the event
• Post visuals that can catch the attention
• Spread the word about your event and add a registration link to the event page

Optimize Your Event Page

Make sure that the event page that you have created for your event is optimized to its full usage. Make sure to provide all the information about your event through that page and keep it regularly updated with the post. Add eye-catching visuals with high graphics to attract the audience more. Since this event, the page will be acting as an information hub for your event, to add a link that can be used for registration and ticketing. 

Leverage Facebook Ads

Running a Facebook ad can be a great way to promote an event because it can increase your reach much more effectively. With this you can be in the highlights of each and every feed of content and the audience will be able to see you much more effectively. Just by spending a little amount, you can surely get as much audience for your event as you can. This is an effective way to promote event on Facebook and this not only works on the content feed but other features also that this platform offers. 

Conclusion

To promote events on social media, there are multiple platforms available and all have different sizes of audiences and different demographics. Using popular platforms like Instagram, Facebook, and LinkedIn can effectively increase the productivity of your marketing campaign. Since these platforms are very engaging because of their features and have different segments of the audience, there can be many creative event promotion ideas that can be used. All you need to do is make creative content and find more interesting ways that can help in attracting the right potential audience. Similarly, like Facebook and Instagram, you can even choose to promote event on LinkedIn if you want to target an audience base for business-related events.