A business card is a necessity for any kind of business and not just for businesses but even freelancers, service providers, etc. It is important for marketing and promoting your business and advertising your company and even your skills. Networking with potential clients and prospects becomes way easier.
While some business owners have a lot of information to share others might go minimal with it. Therefore, some prefer single-sided business cards while others prefer double-sided business cards. Which has become a topic of debate for now, as to which is the better one for you and your business? Before getting into the debate let's know what are single-sided and double-sided business cards and what you should opt for because you can't risk such a crucial decision.
Single-sided business cards
Single-sided business cards are plain on one side and printed on the other where owners only talk about their contact details, address, company name and logo, and some other information and that is about it leaving the other side plain.
In a situation like busy and social, single-sided business cards are useful in taking notes on their back sides. For instance- If a potential client or customer wants to remember you in a certain way or wants another contact number, they can use that space to connect in future and for better understanding.
Thinking from the customer's or client's point of sight, how will they arrange or store such cards? The psychology behind this makes so much sense. For example, if they scan into the computer there is a high chance of the other side going unnoticed.
Double-sided business card
Double-sided business cards are printed from both sides. A lot of double-sided cards have information on one side and the company or brand's name and its logo on the other side. Adding a second side can be relatively expensive but because you're doubling your advertising real estate it's worth every penny.
If we debate about which is more effective, a double-sided business card won't exactly be more effective on the grounds of both sides' prints. Because sometimes less is more. Both single and double-sided business cards have their pros and cons.
Before you decide on which one to opt for, make sure it's professionally designed. business card design service often gives a wide range to choose from.
Cost Effective
While single-sided cards are cost-effective as your budget constraints to one side of printing while double-sided cards, the cost might double the net total.
Twice the space, there will be no longer information limitations as you can use both sides of cards. Even if you can choose to fill both sides, some information might still look irrelevant or repeated. If that is the case, choose a single-sided card instead because the double price with repeated information won't benefit you.
Domain oriented
One of the most important factors to consider is what domain or industry you belong to. For example, a baker might require a single-sided business card and a retailer might need a double-sided business card.
Other factors such as how much information is needed depend purely on what domain you belong to. Service providers such as Consultant or Lawyer needs can be fulfilled with single-sided cards whereas an IT company or a Retailer may require double-sided cards so they can provide more information.
Additional Tip- Talk to your colleagues or team from your company about which type of card will suit you the best, for a second option.
Prioritize
If we tell you, you can have both single-sided and double-sided cards. Will you believe it? Yes, you can have both but consider some facts.
- You can opt for 75-80% of single-sided cards for general use, such as the majority you meet on a daily basis with cards carrying all the necessary information.
- While 20-25% of double-sided cards are for higher-ups or important people with cards carrying relatively more information.
- This way you can prioritize well, spend less, and focus on serious prospects as well as the general audience.
Higher-ups such as CEOs or their group of employees, so you get the best and lasting impression. There's no saying in fact that every prospect is valuable but handing single-sided business cards to groups of employees and double-sided ones to the CEOs, managers and other VIPs will eventually benefit you.
So, single-sided or double-sided?
By now you must have got an idea of which one is better and will work perfectly fine for you. Both of them have their pros and cons, time and place to settle for. But the motive is which one will suit you and your company better.
Be sure and keep these points in mind while choosing 'the one' which is perfectly appropriate for you. Either go for single or double or even a combination of both depending on the priority and choice.
Vivek Makadiya 
