After such a lengthy era of "meeting people where they are" online and re-imagining the internet during the pandemic, there is a desire for authenticity and unique experiences when it comes to consuming information online. This hunger comes on the heels of a period in which we came off the heels of such a lengthy period. It is difficult to think of original ideas for Instagram posts since audiences are bored with pre-pandemic content tactics (such as static Instagram posts, the same few macro-influencers, and very little or no video material), and it is difficult to come up with new ideas. How can marketers re-engage their audiences on the platform, especially as users become more dissatisfied with Instagram and its continuously changing in-app experience? This is especially important as more users get disgusted with Instagram.

Let's have a look at some Instagram post ideas from the point of view of both a marketer and an average user of social media. These ideas may help your brand differentiate itself from the other businesses that are already present on the site.

Find Out What Your Brand's Story Is

Regardless of how long or how recently your company has been active on Instagram, presenting stories about your brand should still be an integral part of your social media strategy. This may seem like something that should go without saying. Your audience has a strong need for more meaningful relationships as well as information that speaks to them on a personal level. They are drawn in and kept there by information that articulates your narrative in a way that is clear to the reader.  

By asking yourself some of the following questions, you will be able to more clearly understand your story and how it relates to your audience:

Who is my primary core consumer target?

Which of my existing clients' problems is my product or service going to help them solve?

What kind of value can I bring to this audience with the material that I create?

In what ways may my product or service be made to fit into their typical routines?

When you provide responses to these questions, you not only get clarity on your narrative, but you also help establish your content strategy. This approach can then be split down into content pillars, which can be used as the basis for content curation. Because of this, the individual who sees your post on their Instagram feed will see it as being more targeted, meaningful, and relevant to their life.

Sharing a good experience from your community with a potential consumer who is investigating your brand is much more convincing than an Instagram commercial that simply informs them of the benefits of your product. The customer experience should serve as the cornerstone of your brand story.  

 User-generated content (UGC), also known as user-generated content, is an excellent first step towards reviving the story of your company through Instagram posts. understand what your consumers are saying so that you may better inform how you offer your goods to the world, and share their voices as genuine, community-driven social media content. As a marketer, you should understand what your customers are saying so that you can better inform how you show your products to the world. Using a user-generated content platform such as Pixlee TurnTo, your company can streamline this process and promote the UGC it collects across a number of different marketing channels.

Include Valuable Components in Your Social Strategy 

When it comes to developing content for Instagram, corporations frequently ignore the need of adding value, but social media influencers are generally quite good at doing this task. Let's take a moment to review exactly what it means to offer value through a social media post before we go on to some specific instances.

How do you break through the clutter to show up in the space when practically every customer and every brand is on social media? The following are five methods that you may add value to the posts you make on Instagram and differentiate yourself from the rest of the crowd:

Be Entertaining: On Instagram, you should avoid writing captions and posts that come out as robotic and instead focus on humanising the voice of your company. Your Instagram approach should definitely include some memes and humorous posts; don't be hesitant to use them.

Elicit Emotions: User-generated content (UGC) is a fantastic tool for evoking emotions in your audience by providing them with stuff to which they can relate and feel positive about.

Determine a Widespread Issue and Offer a Solution to It One way to engage with your audience on Instagram is to address the challenges they have that your product helps them overcome. Why should customers select your brand over others when there are so many options?

Educate Your Audience: Although not every article needs to be information-rich and instructive, you should provide your audience with insight into your business and products without coming off as overly advertorial.

The content creators do a fantastic job of imbuing each article with value, and this is something that marketers can strive to do through their own content initiatives. 

Ideas for Brands to Post on Instagram

There is no one-size-fits-all strategy for marketing on Instagram, and a significant portion of it is dependent on real-time connection with your online audience; nonetheless, there are a few ideas for Instagram posts that can be adapted to match the needs of companies operating in virtually every sector. 

1. UGC Carousel Post

Pixlee TurnTo is used by companies such as Skyscanner and Alo Yoga to gather, curate, and republish user-generated content (UGC) obtained from devoted consumers on social media. However, a post that features user-generated material does not have to be a simple repost of the original photo. You can be creative with the way that you exhibit the content that your customers have created by producing a carousel of different pieces of legitimate user-generated content on Instagram.

This enables your social media followers to obtain the highest possible amount of social proof in a single post, and it also allows you to tell them the narrative of your company from the perspectives of a variety of customers to whom they can connect. The carousel article on Delta's blog offers user-generated content, with destination names written directly onto the photographs.

2. Caption Contest

This is a simple concept for an Instagram post that, regardless of the sector in which your company operates, has the potential to be an instant success in terms of post interaction. Ask your followers to come up with a caption for a branded photo, user-generated content (UGC), or material created by an influencer that is related to your brand that you share.

You may even turn your caption contest into a weekly or monthly tradition for social users to look forward to, like Kimpton has done, and award a modest prize to the person who creates the winning caption for the contest. When you include questions in the captions of your Instagram posts, such as "what should the caption be" or "what do you like about X product," you provide your audience the opportunity to contribute to the development of your brand narrative and to incorporate their own personal experiences directly into the context of your post.

3. Material Copied From Another Website or Service

There's no rule that says content that was created on one network, like TikTok or Twitter, has to remain on that platform. This is a smart approach to get the most value out of the material that your company distributes on social media platforms like Instagram, despite the fact that you may have to perform some design or dimension modifications in order to repurpose content from another channel. 

Because doing so dehumanizes your brand and does not optimize for the specific algorithms used by each channel, we do not propose reposting the exact same item on several channels at the same time.

In order to create an Instagram post with an aesthetically pleasing background, Sephora recycles a Tweet that was successful in its original function. Pixlee TurnTo enables you to automatically publish material from your community's and brand's social media postings from platforms like Twitter, TikTok, Pinterest, and Facebook on your Instagram page (or even your website). These platforms include and are not limited to: Twitter, TikTok, Pinterest, and Facebook. 

4. Product Tutorial

When it comes to engaging on Instagram, product tutorials may go a long way towards accomplishing your goals. They are especially effective in video form (and are frequently seen on TikTok). Even items that are really straightforward to operate can be put to good use in training films. These movies can offer users of social media platforms new applications for the product that they had not before considered.

Temptu routinely publishes user-generated content (UGC), material made by influencers, and content generated by its own employees in the form of instructive films, providing users with a glimpse at "before and after" content. Users may already be contributing lessons in relation to your products; this is one of the many reasons why it is essential to invest in a fantastic UGC platform.‍

5. A Brand Ambassador or Influential Post

It is common knowledge that influencer advertising and ambassador programmes are effective ways to raise consumers' awareness of a brand and increase product sales. However, keep in mind that you should be inventive in the manner in which you repurpose their material on Instagram. Once a post has been shared on social media by a brand ambassador, the advantages of that post do not always come to an end. Your company should keep developing new uses for the material in a variety of media.

Showing social media viewers the artwork that was done with the product is a much more compelling content strategy than simply publishing photographs of the product itself or telling them how fantastic it is.

People are not looking for information that has been heavily polished and perfected at every turn; rather, they are craving for stuff that is genuine and true. This strategy may even be taken one step further by utilizing audio that was generated by typical producers on platforms such as Tik Tok and Instagram to touch on trends at a more local and community lead level in order to better engage your audience and maintain your brand's relevancy.

When you sit down to create your daily, weekly, or even monthly content schedule for your business's Instagram account, bear in mind the purpose of each post and the many ways you may represent the value of your brand or product to your audience. This can be done in a number of different ways. If you need additional inspiration for posts, look no further than your current online community and the opinions that members have expressed about your company.