Because they’re capable of displaying head-turning images, affordable, versatile, and easy to set up, banners are a popular choice for all kinds of businesses that participate in marketing events routinely. But selecting the right banner material is essential, and there are many options to choose from.

In this guide, we discuss the important things you need to consider when choosing a material for your banner. Let’s begin!

1. Is Your Banner Going To Be Indoors Or Outside?

Where you intend to use your banner is critically important. Usually, indoor banners are more pleasing to the eyes because they don’t have to endure harsh conditions. That said, outdoor banners can look quite good too, but they need to be able to withstand the elements.

Banners made of fabric or PVC are great for indoor use because they have a professional appearance yet they’re durable. And if you need an outdoor banner, go with PVC or mesh, but make sure the ink is UV-resistant so it doesn’t fade over time.

In short, when choosing a material, take your surroundings into consideration. And don’t forget that mesh banners work especially when it’s windy.

Will Your Banner Need To Be Stored?

Some banners are seasonal, meaning they’ll have to be stored at certain times. A fabric banner can be folded for compact storage, whereas other materials may require more space. Also, other materials may require more maintenance. Evaluate your storage options before choosing a material.

Also, take the material's lifespan into consideration. Unprinted event banners usually last a year, whereas cast-coated banners can last up to five years.

How Large Will Your Banner Be?

Size and weight go together, and both factors affect installation and transportation. Larger banners should be made of lighter materials so they’re easy to install and transport. Also, consider how your banner will hang; you don’t want it drooping because it’s too heavy.

What Is Your Budget For The Project?

When choosing a material, take cost and performance into consideration. Although less expensive solutions might be alluring at first, they may not be worth it in the long run. To attain the results you want, establish your goals and proceed accordingly.

What Type Of Design Are You Working With?

The material you choose should complement the design. Is it text-heavy, photo-realistic, or featuring vibrant colors? Remember, some materials reflect light differently than others. Moreover, consider whether your design uses CMYK or RGB colors. This information will help you make a smart decision regarding which material to purchase.

Get All Your Banners And Accessories From Banner Stand Pros

At this point, the importance of selecting the right banner material should be abundantly clear. The material has to be capable of displaying breathtaking images, and it must be durable. If you choose the right material, your banner is sure to be a success, and the ROI it’ll generate will be incredible!

At Banner Stand Pros, we're proud to say we’ve been making and selling highest-quality banner stands for trade shows for decades. In fact, many businesses regard us as the go-to when they need best-in-class banners, stands, and accessories.

Author Bio:

The author is the owner of an established printing business that sells premium banner stands and accessories. They always have a wide selection and can’t-beat prices. For more information, visit https://www.bannerstandpros.com/.