There are plenty of hurdles when it comes to advertising crypto. As a new asset class that is still not understood well by the general public and is subject to scams, crypto businesses are always cautious about their approach. You need to grab attention in a way that doesn't look spammy and mold ads to build appeal with the audiences.

This is where crypto banner ads can be of great help. They utilize only graphics, typically spanning the top, bottom, and sides of web pages. By targeting users who are already interested in cryptocurrency and blockchain technology, crypto banner ads focus on spreading awareness. 

What are Crypto Banner Ads? 

Crypto banner ads are a type of PPC (pay-per-click) ad format where images are the main focus rather than text. They are made to be eye-catching to invite the user's attention and learn more about the crypto service being advertised. A great banner ad is bright, welcoming, and follows consistent branding to be perceived as reliable.

Imagine a bold, colorful banner placed in the empty space on an otherwise white and black web page. If the visuals are relevant enough, the ad will not only shine through all the other content but also get clicks. 

How do Crypto Banner Ads Help Businesses? 

You know that crypto banner ads effectively capture attention.. but what else? There must be something more to them that makes them an advertiser's first choice, right? Let's go over a few other perks that will make you invest in banner ads for your crypto advertising. 

They are highly affordable.

The cost of running banner ads will depend on their size, with the smallest one having the lowest fee. But the good thing is, you don't always need large ads. Smaller ads work just as well, if not better. While the cost of each ad will vary depending on the niche and the objective of your campaign, an average could be around a few cents to a few dollars per 1000 impressions. 

They are easy to create 

All you need to do is create a unique design with relevant ad copy and incorporate your branding. With a minimalist design and standard sizes, anyone with basic computer and design knowledge can easily make one. Templates and pre-built layouts are available for use or take inspiration from on many design platforms. However, remember to always keep your audience in mind while creating your ads. 

They are more likely to convert

Crypto banner ads get noticed more than simple text or native ads, making them a good point of conversion. When your ads are relevant to the target audience's paint points and look reliable, there's no stopping them from getting conversions. 

They work well in long-term brand recall 

Crypto banner ads make you a constant presence in your target audience's digital experience. By making your ads unique and sticking to consistent branding, you'll make sure that people remember your ads. So, while they might not need your service right now, they will think of you as a future option. Think of how brands like Coca-Cola and Apple are always running ads- knowing you might not want them now but as an investment for the future. 

They can target specific audiences 

Being a part of PPC is one of the biggest advantages of banner ads. You can focus on targeting them only to users who trade in cryptocurrency or are interested in blockchain and NFTs. This ultimately cuts down your costs and allows for personalization based on the audience group you are targeting. You can also retarget crypto ads to users who visited your website but didn't take any other action- just to remind them of what they're missing out on. 

How to Create Crypto Banner Ads?

Imagine you are given a rectangular white space and have one objective to fulfill- sell your crypto service. But it's not as easy as it looks. You can't just settle with writing your business name and the services you offer in bullet points. This white space is like a canvas that needs to be decorated and will ultimately determine your business' fate. 

Sounds complicated? It's really not and we're here to help you out with it. Let's go over the 5 steps to creating crypto banner ads. 

1) Set the Base with Research 

The research you do before creating an ad points you toward the direction you should go. It's important to understand what an ad would mean to people and how you want them to perceive it. It mainly concerns the following- 

Objectives you want to achieve through your crypto banner ads. This could be brand awareness, inviting visitors to your website, or directing them towards a purchase. Don't forget to always keep them aligned with your overall business goals. 

Audiences that you want to target. It helps to know about the people you will be conveying your message to. Think of the problems they have that your services solve, the kind of designs that appeal to them, and the ways in which they can find trust in your crypto business. 

Competitors you need to beat or steer clear of. Keeping an eye on them gives you insights into trends and empty spaces in positioning that you can occupy. 

Ad Placement that will provide maximum visibility and reach. It's super important to know where a user's eyes wander when they're looking at a website. This will also ultimately help you determine the size and dimensions of your ad. 

2) Play with the Visuals

The first impression of your crypto banner ads will come from the visuals. You will have to decide on the theme you're going for. Is it minimalism? Or are you going all out with it? Let's discuss the visual elements you need to look out for-

Color scheme that represents your brand in the crypto space and can be recognized anywhere. Choose color combinations that complement each other or contrast effectively without putting a strain on the eyes. You can even consider a color psychology chart to note the emotions associated with each color. Since crypto ads need trust value, shades of blue can work well.

Images take up most of the space on your ads. Selecting a high-quality one is important if you want to convey your messages effectively. You can decide whether to use a product/service image or lifestyle images portraying real people. 

Typography or the fonts you add in your crypto banner ads. They are a direct reflection of your brand and can make all the difference. A fun and quirky brand will use playful fonts, and a no-play-just-work brand will keep it simple. Decide on what kind of image you want to maintain before starting out with your font. 

Brand elements that reflect your crypto business' unique qualities and proposition. These can include your logo, any specific animations or characters you use, and the tone of voice your business carries. Even the color scheme, imagery, and typography you use should adhere to the brand guidelines and follow a consistent pattern. 

3) Think of a Creative Ad Copy

There's a lot of thought process that goes behind writing ad copy. It's more than just putting a few words together. Those words should attract and make sense to your target audience. In crypto advertising, if you target a beginner audience with a lot of crypto jargon, it won't make much sense to them. 

There's not much space for text in banner ads, so you'll need to be as precise as possible. Excessive text can also divert attention from the visual elements and overwhelm users. Make sure to keep it short and crispy, and add keywords for search engine optimization whenever possible. 

4) Come up with a strong CTA

CTA, or call to action, is the invitation your viewers see after they encounter your ad. It is what gets them to click on it if they are interested in learning more. But the problem arises when you need to make it strong and compelling.

Let's take an example. Consider a CTA for a crypto exchange. You can simply put a CTA like 'Sign up Now!'. But let's try to personalize it. What is it that concerns users about crypto exchanges? It can be the high exchange fee rates. So how about a CTA that goes 'Start Exchanging Crypto Assets with 0% Fees!'. It's certainly a showstopper. 

Make sure to change your CTA with every message and objective and clearly link it to your landing page.

5) Publish, test, and optimize 

Now that everything is in place, it's time to publish your ads. You can easily advertise crypto business through an ad network to directly reach your audience.

Keep testing your crypto banner ads with different visuals, keywords, ad copy, and placements. You can then further optimize your ad based on what set of combinations has performed the best. 

Conclusion 

The key to truly standing out in the busy world of crypto advertising is not just being seen- it's being remembered. Creative banner ads combined with meaningful messaging often leave a lasting impression on users. You can eventually nurture this impression and turn them into paying customers.

However, the key to unlocking your business potential with crypto banner ads lies in the blend of artistry and strategy. Understanding your audience, staying ahead of regulatory curves, and constantly refining your strategy based on the results lead your business to long-term success. Having an effective crypto ad network like 7Search PPC definitely makes your overall crypto advertising easier. 

Frequently Asked Questions (FAQs) 

Where can I display my crypto banner ads? 

Ans: You can display your crypto banner ads on cryptocurrency news websites, trading platforms, forums, and blogs, which are directed at the crypto community. 

How to measure the effectiveness of my crypto ads? 

Ans: You can measure the effectiveness of your crypto banner ads by checking the Click-Through Rate or CTR to determine the number of website visitors and clicks your ad received. 

Are there any restrictions on crypto ads?

Ans: Crypto ads might be subject to certain regulations based on the country or region you are targeting. It's important to comply with these regulations when you're looking to advertise crypto business. 

Do banner ads have any disadvantages? 

Ans: Banner ads are prone to 'banner blindness,' which happens when users unconsciously or consciously start ignoring ads that come their way. This is why it's important to make your ads striking enough that compel users to stop and look. 

How can I assure that my ads reach the right audience? 

Ans: Using a crypto ad network like 7Search PPC can assure that your ads are targeted toward the right audience. You can publish your ads, check analytics, and optimize- all at a cost-effective rate.