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In more recent times, rhinoplasty or nose surgery has grown immensely popular with Indian women. The pressure from changing beauty standards, along with social expectations of physical appearances, now weighs heavy on many of the common thoughts and beliefs about what beauty is. With the convention of beauty, heavily rested on symmetry of the face and features that reflect certain ideals, rhinoplasty has become one means for some to shape or mold themselves to fit into these ideals. However, beyond aesthetics, considerations about rhinoplasty also incorporate the cultural, social, and psychological pressures that prevail almost uniquely for India.

Beauty Standards and Other Effects

Such will deal in line with Indian society, where, instead, there tends to be the extreme case of ideal-making through media, cinema, and popular culture. The role of media, especially Bollywood, is highly responsible for forming ideas about beauty. Heroines in that industry flaunt the high sharp nose features and balanced nose as a kind of signification of their elegance, beauty, or whatever one wants to call it. The representations create an 'ideal' of what a woman should look like and the pressure many women feel about these ideals.

Though some view beauty in India as having transformed, there are certain characteristics that carry olden traces. A small, thin, pointed nose with a sharp ridge along with the face as a whole is a unit of beauty. Yet many women have been known to get rhinoplasties so they can adjust their nose so that it resembles one that they either watch in cinemas or see on the net. As western beauty standards increasingly influence every young Indian woman, rhinoplasty represents a means for the ladies to sculpt themselves into finer forms sagacious on the outside.

Cultural norms and social pressures

Physical appearance is one of the important factors determining social identity in Indian culture. There is a strong perception that a woman's looks impact her acceptance into social and work circles. Such perceptions build great pressure on many Indian women to look young and beautiful-a wrong nose or a bump can simply put one down.

Social media platforms like Instagram and Facebook amped up that pressure even more. Influencers and celebrities are constantly flashing their perfect features on these platforms, creating an atmosphere for women to be encouraged toward looking "perfect" and engaging with trends that may involve cosmetic surgery. The daily exposure to "ideal" beauty can trigger that feeling of inadequacy among most women regarding their facial features. This may push a woman into considering rhinoplasty in a bid to raise her confidence.